Drawbacks and Advantages to Do-It-Yourself Press Releases

Every so often I get a note from a client askingĀ “Hey, Sherri, have you seen this?” “This” is often a too-good-to-be-true offer from a free or super-cheap publicity service. It uses phrases like “target the right people,” “dirt cheap,” “free press,” and suggests that anyone off the street can out-perform a public relations professional. TheContinue reading “Drawbacks and Advantages to Do-It-Yourself Press Releases”