3 Ways to Help Your Friends Succeed Online

The power of the Internet is astounding. A global energetic connector, it has the potential to alter our experience of time, space, work, and community. But what astounds me most is most people don’t know how to use it. Sure, they know how to type in a search term or find a friend on Facebook, but what they don’t realize is every single Internet user has the unique ability to help his or her friends succeed in their lives. Most of the time, they’re oblivious.

A while back, I posted a simple note on the Professional Moneta Facebook Page noting 3 simple ways everyone can help others succeed. The response was astounding. So I’m expanding on these initial thoughts here, and I’d like you to feel free to add your own ways of helping friends succeed. Let’s share the love.

 1. Share social media posts with your networks.

Are you one of those individuals who tends to be a ‘passive receiver’ of information online? Are you hesitant to forward or share? Or do you just blow off steam and take up space? Here’s another view.

Most of the time, your friend’s business comes from a friend of a friend. It’s true.

One of the best things you can do – to help your friend and to stimulate personal economy within your sphere of influence – is respond to their post on Facebook, share their event invitations, comment on a photo, Re-Tweet information about their upcoming class, celebrate a recent success, those kinds of things. Just share with the world the joy you have in your friend’s successes and offer opportunities with your other friends to connect if they identify.

Take-Away: When it comes to supporting entrepreneurs, it really, really, really does make a difference when YOU go social with social media.

2. Whitelist their email.

There’s something a little insulting about signing up for a friend’s email communications, then forgetting to add them to your friends list so their emails end up in your SPAM filter.

Eventually you’ll get caught. They’ll ask you if you got their personal email, which they happen to send from their business account. You’ll say, “oh, your stuff always goes to my SPAM filter.” They’ll be unimpressed.

So what if their thing is not completely YOUR thing? Preview the content anyway, just long enough to see what’s inside. You can forward the information to others you know – maybe on your email list or among other friends – for whom the information, class, or event is a better fit.

Take-away: If you really care, share.

3. Don’t ask them to work for free.

If you value your friendship, don’t ask your friend to work for free, or try to mine them for professional advice over coffee. No matter how close you are, it devalues both the friendship and their earning potential. Instead, try to figure out to whom you can refer or introduce them for new contacts. Help them leverage their expertise in ways that support them financially. Leave it up to THEM to offer a trade or a gift.

Take-Away: Expertise is worth reciprocity, and everyone wants to know they’re valued.

I invite you to add your own ways you help friends succeed in their entrepreneurial ventures. After all, “we all get by with a little help from our friends.”

Published by Professional Moneta

Sherri L. McLendon, MA, is owner/founder and certified lead content marketing strategist with Professional Moneta, "Content Marketing To Grow Your Business," focusing on creating more leads, more clients, and more money for eco-conscious, green and healthy brands.

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