Professional Moneta International, LLC, announces the release of a new, high-value e-book, “Build Your Brand Leadership With Press Releases: A Beginner’s Guide to Making News.”
The publication, authored by founder and director Sherri L. McLendon, MA, is designed for out-of-the-box entrepreneurs who are ready to build their personal brand leadership through public relations and press releases.
In its pages, readers will discover practical, down to earth advice such as:
• Top 3 Reasons Entrepreneurs Need PR
• Drawbacks & Advantages to Do-It-Yourself Press Releases
• 5 Great Questions to Orient Brand Storytellers
• An Open Letter to People Whose Stories Land Features
• Common Sense Crisis Communication Strategies
• And much more!
Client questions were the inspiration for the book, according to Sherri L. McLendon, author and founding director of Professional Moneta, a boutique marketing public relations consulting agency.
“Beginners to public relations want to make news, but aren’t sure where to begin,” she says. “This publication looks at some of the questions entrepreneurs most often have about PR and press releases, and offers practical advice to move forward.”
Small business owners often want and need to showcase brand leadership and build business and reputation.
“Public relations practice is an important part of the marketing function for businesses of any size,” she says.
Download your copy of the e-book at https://www.professionalmoneta.com/resources.