Our strategic content lead consults directly with your CEO, CMO, or COO, to originate, execute and measure a differentiated, focused content plan that drives leads and sales.
Sherri L. McLendon, MA, is a powerhouse content expert with proven ability to drive sales, engagement, retention, leads, and positive customer behavior. As PMM founder and lead strategist, Sherri offers more than 25 years of “content first” experience in every aspect of traditional and digital publishing, B2B and B2C marketing and public relations.
As a content consultant, Sherri listens, questions, and leads strategically, co-creatively and collaboratively, integrating key insights from public relations, communications, marketing, customer service, IT, and human resources departments. Her approach to content and the customer journey helps brands tell their unique stories in ways that resonate with its customers and get results.
Sherri offers highly adaptable content expertise which integrates and elevates strategic content both internal and external, across multiple platforms and formats.
Is a content consultant the right fit for your brand?
Working with a strategic content consultant is the best fit for those health, sustainability and eco-conscious brands which have passed the 6-figure mark. You know that in order to grow, your brand has a need to consistently leverage content to build relationships. Your goal is to attract, convert, and retain customers – and employees – who see the worth of your brand and its products. Chances are that your current digital program is falling short of expectations. Currently, you do not have an individual who fulfills the content oversight role in-house, and you (CEO/COO/CMO) may be trying to do it all yourself. Or, even worse, everyone’s pitching in to help and the brand voice is incoherent, or results are inconsistent. A fractional, consultancy-style approach to content expertise allows you to get the help you need – without adding a full-time executive to your C-Suite.