Lead from Your Heart After a Series of False Starts and Screw-ups

In December, I made a huge mistake. Huge.

Heart-centered business leadership
“When I stay true to my heart, something magical always happens.”

Accepting a one-off, short turnaround project over the holidays would have been challenging enough. But in my eagerness to solve someone else’s problem, I made a rookie mistake: not allowing time for the unknown factors.

Just so happens my entire family was sick over the holidays. We didn’t even have a big tree, settling instead for a tiny one that set atop a table. After taking care of my family, I, too, became ill. And taking a few days off to take care of my self played havoc in my business – and with that project.

The project at hand looked deceptively simple on the surface. But one other thing I didn’t allow for was the amount of pressure the client was under for this one single collateral to perform like no other. Again, I was so eager to solve her problem that I didn’t understand that she already had a picture in her head of exactly what she wanted.

Unfortunately, what happened next was a picture of exactly what I do not want in my business. And it caused me to re-examine everything I’ve created in my over the last few years.

Back in 2010, I formally launched Professional Moneta around the deep commitment to be of true service to my clients as opposed to providing a service. The mindset of this approach may be differentiated from the old wages-for-hours, piecework approach to business of the 1980s or 1990s. I’ve written about this topic at some length, I’ve lived it. But after a decade of conscious business practice, I was dumbfounded. When I looked around at what I’d created, I was back where I started a decade ago.

At the beginning. Again.

How can I stand in my power as a spiritual woman business leader after such a major screw-up?

If I’m honest with myself, I’ve spend so much time helping launch other persons’ businesses over the past 5 years, I’ve not spent nearly enough time on my own.

In fact, as my clients have succeeded, the last five years in my own business have sputtered and faltered in a fit of false starts and best laid plans. For the past year, I’ve been out of touch with my community, despite its unwavering support.

How could I allow that to happen?

After picking myself up and dusting myself off from the mental ass-kicking I was delivering, I asked myself to stop. To be kind to my heart. To remember what I love about my business and my writing and my clients and my work.

My original motivation was not only to take care of myself and my beloveds in the world, it was to help others from a sincere desire to serve – without being a servant. By helping other conscious, motivated entrepreneurs like myself, I shared my knowledge and skills. I honed my mindset. I gained new skills far and beyond my own expectations.

Truly, I have always felt called to be of service to heart-centered out-of-the-box thinkers who needed a way to create cash flow in their business without breaking the bank. So I tested new ideas on my own business. I colored outside the lines. I delivered a lot of value.

My business grew.  My creativity and my heart was leading the way.

Gratefully, over those first years, a small, but dynamic and supportive community grew up around that heart-centered mission and message. Many of these heart-and-soul entrepreneurs would become clients, working together for months, for years, for a decade.

And when I stay true to my heart, something magical always happens.

This Spring, I am getting back to the heart of the matter: teaching conscious, spirit-rich women business leaders a systematic, heart-centered, way to structure their online presence so that they can start where they are – and effectively scale their business for the future.

Women like you. Like me. Tired of banging our heads against glass ceilings. Ready to lead from our hearts after a series of false starts and screw-ups. Ready to say “no” to investing in everyone except our selves. Ready to be not-so-hard on ourselves, because truth be known, our hearts can’t take it anymore.

Ready to replenish, renew, realign.

So be it.

Sherri L. McLendon is

Published by Professional Moneta

Sherri L. McLendon, MA, is owner/founder and certified lead content marketing strategist with Professional Moneta, "Content Marketing To Grow Your Business," focusing on creating more leads, more clients, and more money for eco-conscious, green and healthy brands.

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