Memos Regarding Mindfulness – Or, the Things I Say Again and Again

Applying mindfulness practice means those taken for granted beliefs we carry around in our back pockets no longer serve. These outmoded ideas about  the way the world works, and the business world in particular, must be shifted or release to make room for new growth.

BE-ing, Not DO-ing13A

A focus on BE-ing through our work rather than DO-ing our work also requires a shift in experiential reality. In other words, it feels different to adopt an entrepreneurial mindset which creates change rather than maintains the status quo. It feels different to be the person creating and manifesting resources and income rather than collecting a check. To adapt to this changing emotional landscape in our vocation, we also have to change our thinking.

Mindfulness Memos

The following seven statements are drawn from memos I write to myself about the things I say to my clients again and again. These are business insights drawn from my own mindfulness practice and its interface with business clients of all sorts, men and women, entrepreneurs and corporate shareholders, and the occasional freelance consultant. As a feminine business leader, you’ll find these are indicators of what I’m learning about what that means, too, in the context of working with other women who are also emergent leaders in their own businesses.

Here are my “Memos Regarding Mindfulness:”

1. Tactics change, strategies last. 

In short, decide who you address and what you want to accomplish before deciding how you’re going to reach them. Strategies drive tactics, not the other way around. Learn more about this in my October 1 post, “Carts, Horses & Tail Wagging Dogs: How Tactics-Driven Business Creates Failure,” at

2. There’s more than one way to do everything. 

The “my way or the highway” approach doesn’t do it any more. And mindful marketing public relations practice is not one size fits all. Which brings us to the next point. Pick the way that’s right for you.

3. Your work style and learning preferences matter.

Frankly, if something doesn’t feel right to you, it isn’t. If you’re a visual person, Pinterest is your friend, not a long-winded blog. Why does this work? Because your ideal clients are a natural fit. If you preference marketing that feels in alignment with who you are relative to the work you do, then you attract more of the people who are meant to work with  you.

4. You don’t have to know it all.

You need to know what you want to accomplish, or begin with the end in mind. Then ask, “Where do I need help?” When it comes to tactics, you need to know enough to understand where you need support, and where you do not. That’s it.

5. Simplicity is the goal.

The simplest answer that gets the job done is often the best. Beware of bright shiny object syndrome and guru hoodoo.

6. Money is a mirror into the self.

Think about how a tactic will return before you spend the money. Nine times out of 10, no- or low-cost options can be preferenced in your marketing public relations planning with no negative effect on a small business. Look at tactical expenses as investments. If there’s not a discernable advantage for the investment, you don’t need to spend the money.

7. When  you’re stuck, ask for help. 

This one has two parts. First comes help by way of support. Build a team you can trust, and have a contingency plan in case you’re needed elsewhere.  Second, ask for INSPIRED help. Dance, go for a walk. Write yourself into the truth. Listen. When you pay close attention, the answer you seek will come to you, literally out of thin air.

Sherri L. McLendon, @SherriMoneta, is a feminine business leader, content strategist, and marketing public relations practitioner in Western North Carolina. 

Published by Professional Moneta

Sherri L. McLendon, MA, is owner/founder and certified lead content marketing strategist with Professional Moneta, "Content Marketing To Grow Your Business," focusing on creating more leads, more clients, and more money for eco-conscious, green and healthy brands.

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