Networking Magic: More Clients 4 You

Free Video Series from Sherri McLendon with Professional Moneta International helps conscious entrepreneurs get more clients from their networking efforts.

Grounding our most inspired work in the real world can be a challenge – but it’s one that can be met with the right know-how. One way to grow an audience for your emerging business is through networking. I invite you to access your gift access to:
“Networking Magic,” a 7 video course designed to teach you “How to Magnetize & Moneta-ize Clients You Adore, Who Love You in Return & Want Space in Your World.”

Access “Networking Magic” here.

If you’ve ever struggled to find more clients, this video training series is for you. During the 7 part series, I’m going to release you from the myth of “not enough” clients to go around, and replace it with a new story of “more than enough for us all.”

You’ll learn specific ways to create an abundance of qualified clients:

  • What you need to know about your clients before you make offers.
  • How to identify your ideal clients before you meet them.
  • How to magnetize and attract your ideal clients with ease.
  • How to make money through a practice of right relationship.
  • The No. 1 thing you MUST do to get and keep clients you adore, and who adore you in return!

Plus, you’ll get an advance sneak preview of Moneta Moxie, my original step-by-step marketing program for emerging creatives, practitioners, and entrepreneurs. It’s perfect for those who want to move forward systematically to create the marketing foundation they need to be successful in their business.

Get Networking Magic

At the end of the series, you’ll learn how to check in with me personally for help with your toughest marketing questions. Are you ready?

Sherri L. McLendon, MA, is a conscious business coach, marketing PR consultant, and lead content strategist at Professional Moneta International, 



Energizing the 5th P of Marketing

Traditionally, marketing practice tells us there are four “P’s.”

It’s a pneumonic device for remembering four strategies: Product, Price, Place, and Promotion.  The man who suggested Public relations is the fifth “P” is Philip Kotler, a marketing professor and author. In a widely-cited article in Harvard Business Review, he notes:

“Public relations takes longer to cultivate, but when energized, it can help pull the company into the market.”

There are two particular reasons Kotler’s statement catches my eye as I work on a clear definition of “what I do.” The first is the specific use of the word “energized.” Energized in this context suggests public relations practice approached with active power, strength, potency, spirit, efficacy, vibrancy, health, and animation, can shift marketing dynamics in significant ways.

The second, is his description of “pulling” the company into the market. This term denotes a receptive dynamic, as opposed to pushing, a projective dynamic. In the profession, this distinction is sometimes made as the difference between inbound and outbound marketing. In spiritual terms, this may be described as “yin,” or “feminine,” instead of “yang,” or “masculine.”

Thomas Harris, in his book, The Marketer’s Guide to Public Relations, calls the phenomenon MPR, or “Marketing Public Relations.”

Synonymous terminology within the public relations and the “spiritual” marketing movement to define the same “pulling” phenomenon may be found in the realm of “attraction marketing,” or “magnetism.” Today, most individuals in the Western world who would describe themselves as “spiritual,”  have seen or been exposted to “The Secret,” within the past decade, and understand the basic universal principles of attraction marketing from a broad spiritual perspective presented in that work.

What does your experience with Law of Attraction, manifestation or magnetism suggest to your approach to marketing your business as we begin 2017? Please share your thoughts in the comments below.

An earlier version of this piece originally appeared on the Professional Moneta blog in 2011.


An Open Letter to People Whose Stories Land Features

Dear Featured Personality,

Thank you for agreeing to be interviewed for an upcoming feature story to showcase your accomplishments, or those of your brand.

As a matter of record, this is a feature news story or profile, not a promotional piece for you. So there is a limit to what I can do to “make you look good.” I can, however, offer some basic advice in advance that should help now and in the future. monitor-1280219_640

To that end, here are 7 basic tips for a flawless experience as an expert source. It’s important to me that we share the same set of expectations so we can ensure a quality experience, and I hope you find these useful.

1. Please, if you don’t want it printed, don’t say it in the interview. Instead, prepare talking points in advance and refer back to those if you get flustered.

2. Let me ask questions. A good interview is a conversation, not a dictation.

3. Be yourself, and speak from the heart. Personality is a plus.

4. Speak slowly. I type and think as you talk, and I don’t want to miss anything.

5. In journalistic writing, fact checks are a courtesy, not a right. So any courtesy fact checks will be done by phone only if there is a specific question not covered in my notes.

6. Photos will probably be needed. You’ll want to offer my publisher a high resolution jpg, not less than 600 dpi. If you don’t have a current photo you love, take time to have one professionally taken which represents the real you, and tell the photographer you want the digital files in a format suitable for print OR online use.

7. Provide the writer with your compelling but brief bio. Grab this one-sheet profile how-to that shows how to create yours, Quick! Your Expert Profile Download.

I’m super excited about interviewing you and cannot wait for our call! My assistant will be in touch to set an appointment for us to talk.

My very best,

Content is currency. Increase yours. Sherri L. McLendon, MA, is a marketing public relations consultant, conscious business coach, and lead content strategist with Professional Moneta International, Weaverville, N.C. Reach her by email at

Joyful Acceptance and a Formula to Greatness

As a spirit rich feminine business leader, I know in my heart that finding our way through the wilderness of life’s confusions makes it possible for us to enter a state of abundance. Nevertheless, my will struggles with acceptance time after time. As a companion to forgiveness, acceptance is a necessary requirement for moving forward in our business and life. Over the years, I’ve struggled with notions of revoking decisions I can not change; these paths not taken still keep me awake at night or play themselves out in my dreams, encounters with people and opportunities lost.


Archangel Gabriel is associated with love, acceptance and the water nature of the divine feminine; Ref.,

I am certain I am not alone; spiritual searching all to often is linked to suffering rather than joy. Many of us are taught to “rejoice in suffering.” We may infer from this that the struggle is the point of life itself, not the acceptance of it. Or, we express joy while denying deep pain, splitting our spirit from our experience and fragmenting our inner selves.  As women, we are taught by the Abrahamic religions that all suffering is our fault; and many of us agree to carry that blame, that of the great Fall from grace. I do not believe these outcomes are meant to be our crosses to bear.

As a woman, I outright reject the traditional notion of acceptance, or Nihil Obstrat, ‘Stamp of Approval,’ as a patriarchal object of control to create agreement where there is none to serve the organizing structures of the masculine. Used in this manner, acceptance limits human expression by asking another to sit in judgment of our choices, asking for permission instead of taking direct, aligned action toward our desires.

Let us instead turn to an ancient definition of acceptance: to take something to ones self. a A living practice of acceptance offers us presence and integration that we may remain in integrity at a soul level, even as we release or offer our troubles, monetary and otherwise, to Spirit. We see often witness this offering in receipt of loving compassion in Christian faiths to Mary, the Mother, and in Eastern beliefs to Quan Yin. And out of this honor and integrity, the medieval virtue, comes hope.

Hope is our gift at the bottom of our personal box of troubles if we can accept that which has come to pass and turn the dross over to the Divine to be transmuted and transformed into gold.

Joyful expression of one’s fate in life, or Amor Fati, then, emerges from the darkness and allows us to accept what IS so that it doesn’t get in the way of what we may BECOME. The dancing philospher Nietzsche who rejected Christianity coined the phrase Amor Fati in Ecce Homo, an inquiry into the individual concerns inherent to human nature. He writes “My formula for greatness in a human being is amor fati: that one wants nothing to be different, not forward, not backward, not in all eternity. Nor merely bear what is necessary, still less conceal it… but love it.” As this passage suggests, the face of necessity gives expression to the joyful acceptance of one’s fate in life.

Nietzsche chose the belief in Amor Fati as an antidote to fear. Scholars tell us he feared nothing so much as the infinite repetition of unchanging choices, where we make the same mistakes in a repeated pattern throughout our lives. He chooses instead to believe that all life experiences, even those creating suffering, were ultimately “good” with a predetermined purpose – to change our outcomes.

The concept of love as an active force, a political action, more fully came into expression in the 20th century, particularly in relationship to oppressed voices finding the light in the face of fear of omnipresent regimes. Finding the light is also the impetus that compels us to keep moving during a dark night of the soul. In Biblical texts, like Psalms, we are told that “I converse with my heart in the night, I ponder and search my spirit.” And, in my adaptation of a phrase from Romans, “…the love of Spirit has been poured into our hearts through the divine nature that has been given us.” Love, like water, may be poured into the vessel of our persons and fill us within that our cups may runneth over. The power of water is that of “loving acceptance” that fills and fulfills our individual expression of the divine.

In the body, we might come to know this connection between the heart and third eye. It expresses itself as trust that we might give our worries over to Spirit, the Universe, the Divine, the Goddess, as an honorable tribute to a practice of acceptance of those things we cannot change. In so doing, we free  up the energy to create space in our  lives for something different to be created. We become a conduit for the active principle of Love to flow into our hearts and inform our lives. Money, like love, has a divine origin which flows to us through other persons, both sourced from a well of fluid abundance.

So be it.

Sherri L. McLendon, M.A., is a marketing public relations consultant, content strategist, and presence based business coach who writes about spiritual approaches to money, manifestation and marketing at

Hungry Ghosts: What Eats at Us, Eats at Our Money

In Buddhist beliefs, there are six worlds. On the wheel of life, the world of the Hungry Ghosts is the largest of the four forming the actual wheel. The landscape of this shadow world is desolate, written in shades of gray and white, and fraught with yearning. For what we yearn, we may know not.

This relentless desire to hold and control is the opposite of the energies of growth and rebirth we normally associate with Spring Equinox, but this emotional Pisces new moon coincided with an eclipse window, opening the door to both light and shadow. Those who struggle with the descent into darkness at this time may be wrestling in this toxic world of Hungry Ghosts. We recognize this possibility because our experience with them can be painful. In Western mythologies, we may be the gift-bearing Inanna to their inner angry Erishkegal, while they are the dark side to our inner mirror.

As humans, each of us experiences life as a Hungry Ghost at some point in our lives. As Hungry Ghosts, we are driven by cravings which mask our displaced desire for something to be different. Often, this wanting we can’t quite put a finger on shows up in our money lives, and in our business.

For me, when I enter the world of the Hungry Ghosts, it first shows up in my life and business as restlessness. It may present as a craving for a new city, lifestyle, office, house. I imagine and desire a different life. From the shadow world, I sometimes watch my current life from afar as though it belongs to someone else, as though it were the shadow, not the reality. If my thoughts get caught in a loop, the desire for difference takes over and my reality becomes painful with lack of fulfillment.

The yearning takes the form of thoughts of escape, and struggles to move forward, a butterfly in a cocooned straightjacket made of wisps, of sylphs, of invisible ties that bind.

Instead of escaping to re-create my life, I shop. I focus on the textures of the fabrics, the colors, the rhythm of the flipping of hangers, to bring me back to reality. But inside, I am still hungry.

In seeking fulfillment, I over-shop.  My life and I are colorless, so I buy color. Instead of eating what I love, I overeat. Instead of de-cluttering my house, I look for the next place I’ll call home. During these times, I can barely repress the expression of the reality I wish I had. I feel a tightness in my throat for the words I do not say, and a weight in my heart for those I do.

HungryGhostScrollKyotoHungry Ghosts Scroll, Kyoto, Japan.

During the darkest times, food becomes tasteless and I drop weight, feeling the Hungry Ghosts deep in my gut. Joy is out of reach, receded like a low tide, ripeness and plenty lie out of reach, and everything I touch turns to cinders.

I become Hungry Ghosts. Each of us becomes Hungry Ghosts. How do we know? We

  1. buy things. Sometimes just for the need to buy something, anything, to prove we are here.
  2. splurge against our own desires as a form of self-sabotage.
  3. cannot control our spending.
  4. become obsessed with having an object of our desire.
  5. are preoccupied with savings, our checking balance.
  6. hoard, living on the minimum possible instead of allowing luxury into our life.
  7. pile up money for our own sake, not for others’.

When we buy one thing as a substitute for something else, or exhibit forms of unaware self-sabotage, we are neither conscious nor fulfilled. We are Hungry Ghosts with our desires surrounding us, binding us to our own unspoken yearnings.

The problem with being a Hungry Ghost is that we eat ourselves up from the inside, and undermine ourselves through our unhealthy use of our life force energy expressed as money.

To survive, we need either to release the cravings, desires, and the suffering of being unfulfilled, or we must take action to bring the thing our heart desires most into reality. The in-between place between the two is a form of limbo, where we wait for something to justify the change we want to see, we want to be, in the world.

I am grateful to be a witness to others’ experience of this phenomenon this year, rather than currently living the experience. But others may be living with the hungry ghosts of a parent, a partner, or a co-worker. We see the self-destructive behaviors and know those for what they are. Or, we’ve there ourselves, looking for a way out.

What happens when you’re dealing in the world of the Hungry Ghosts?

Sherri L. McLendon, MA, operates Professional Moneta International, a marketing public relations consultancy. Learn more about her conscious business coaching for spirit-rich women at



Feminine Creative Potential and the Magdalene Heart

Water and money share currency, and the ability to source abundance from the feminine, sourced from within, is a topic that spirit-rich women business leaders may consider deeply. The feminine archetype represented by Mary Magdalene is associated with the sex and money dynamic of the second chakra, comprising a part of women’s identity and relationship to money. 

In ancient Sumeria, a Priestess holds an urn, waist high, from which she pours the living water of Source. Where there is water, there is the currency of deep emotion and of love. The vessel she holds is symbolic of womb and vagina, and of the mythic feminine principal of Creation. Centuries pass. Another woman follows in the footsteps of the first and picks up the urn, assuming the ancient feminine identity associated with the struggle between good and evil. Her name is Mary Magdalene, and it is the symbolism associated with her person on which we now focus.


A 15th c. Bourbonnaise statue bears a striking resemblance to the Magdalene statuette in the private collection of the author.

This inquiry began when, recently, a vintage chalk statue of Mary Magdalene found its way to me. At first, I wasn’t certain who was depicted in the simple form in modest attire, with downcast eyes, and a lidded jar. At once human and saint, and despite a “garbled Biblical account of a female follower of Christ,” the story “conceals a woman of immense importance,” according to Witcombe’s “The Shifting Identity of Mary Magdalene in the Renaissance,” a 1993 scholarly paper presented at a 16th century studies conference. To many, she is at once human and saint, priestess and goddess.

The urn, traditionally an ointment jar, may be depicted with the lid either closed or ajar. “Taking the lid off” is a particularly potent symbol-action, according to Witcombe. The equivalent in mythology is the opening a Pandora’s box of sexuality and feminine power in which the source of life is also the source of evil. This depiction is shared with ancient Goddess images of Isis, who hold a skull in one hand with a snake wrapped around their arm, and the telltale ointment jar in the other.

Certain of the Essene Gospels remark upon Mary Magdalene’s use of spikenard ointment in ritual and ceremony; there are more of these verses than the oft-cited Alabaster Jar anointing of Yeshua, and these bear closer scrutiny. In these, it is the Magdalene heart which emerges.

In Magdalene’s identity, women may choose to consider the import of the one who has travelled the singular path of the divine feminine – even when doing so seems counter to the society of the day. Should we choose to pick up the vessel in turn, we might ask:

  • What does it mean today to be a vessel for the energy of Source through our symbol-actions in the world?
  • What of our relationship with our bodies as indwelling temple spaces?
  • How does it feel to explore our sexuality or Creation power and its connection to money and abundant resources?
  • What do Magdalene and Yeshua model for us regarding conscious equal partnership with our beloveds, both within our hearts and in our relationships with our partners?

How do these influences positively or negatively impact our creation potential or ability to increase currency in the forms of energy or money in business and life?

Sherri L. McLendon is a conscious business coach, marketing public relations consultant, and content strategist with Professional Moneta International,



Conscious Reciprocity: Release to Receive

When offering our clients a gift of our making, whether paid or free, our goals are often framed in terms of “engagement” and “return on investment.” Given such parameters, it’s often easy to think of the marketing around that offer from the old, projective “masculine” view of marketing. If a conscious, holistic entrepreneurial woman forgets the sacred, divine feminine role of reciprocity in a fair transaction, she may find her objectives falling short, and her vision obscured.

Trade beads were a form of monetary measurement & reciprocity until the mid-20th century in some parts of the world.

stock-photo-open-market-buyers-looking-at-souvenirs-on-the-market-209271862In the emergent, receptive “feminine” view of marketing, we need an understanding of the cycle of related reciprocity – and ways we can actively initiate and activate this cycle to increase prosperity and abundance. The Principle of Reciprocity allows us to see giving to others as a gift we give ourselves.

One of the best discussions of reciprocity related to women, work. and money I’ve ever encountered is in a 1980s essay from the book Woman, Earth, and Spirit, by Helen Luke. She describes the feminine aspect of the flow of money as “free giving and free taking” in equal proportions. She writes: “In every money exchange, we both earn and pay, pay and earn, then our earning and paying become the free giving and free taking whereby whereby money enters the ‘temple’ once more…in the pure gold of the human heart.”

Heart-centered business leaders know that in order to give and take freely, ulterior motives and manipulation have no place in our exchange with our clients. We know to communicate authentically and honestly from our core essence and values. We know we must come from a sincere place of service, and offer an experience of transformation. We know that the body is a metaphor for the ‘temple’ of yore, and that the natural relationship model at the cellular level is one of reciprocal exchange. We draw our strength from this knowing – or, as the goddess Moneta would remind us, this re-membering.

Once we remember the feminine Principle of Reciprocity, we must determine how best to initiate and continue to activate our intention to increase the level at which we receive. The most direct way to engage these energies of reciprocity is to engage in Conscious Acts of Releasing.

The act of releasing makes new room to grow. Think of removing clutter from one’s house, money clutter from one’s financial life, or relationship clutter. Where there is clutter, there is inequity in the cycle of give and take. The removal of clutter in our mundane world frees up a lot of energy, increases flow and reciprocity, and creates space for the growth we desire to occur.

To increase abundance sustainably, it helps to re-member that when we release something not in alignment with our soul’s purpose, it also clears space for us to create abundance in our lives in the forms of increased happiness, love and joy. When we
re-member that money is a symbol for the divine flow of these qualities in our
lives, it becomes possible to increase our potential for manifestation by releasing those things we cling to not in service to our potentiality. When we re-member that what we focus on, grows, we release the outmoded, survival level ideas about denial and self-sacrifice as a source of strength we carry from the old paradigm, and instead receive permission from ourselves to answer our heart’s calling.

In the book Heart of the Buddha’s Teachings, Thich Nhat Hanh suggests human be-ings release three things in order to follow a path of love and compassion, peace and joy: cravings, anger, and suffering. These guidelines may provide useful ways for individuals to identify their readiness to release those things which no longer serve their vision for the future.

1. Release cravings – what do you crave to fill an area of lack in your life?

Do you crave food? Alcohol? Things? We are told to “Look into the nature of what you think will bring you happiness and see if it is…causing you love to suffer.” Instead, we’re encouraged to move attention to the present moment and “the wonders of life available right now.” Paying attention to our physical existence allows us to fully experience the bounty life has to offer.

2. Release anger – What makes you angry?

Is it a situation? An inconsiderate boss or partner? The need to release a vengeance or vendetta? Punishing the other person usually just makes the situation worse. Instead, why not follow the advice of The Buddha and “send her a gift. Instead of punishing the person, offer him exactly what he needs. The practice of giving can bring you to the shore of well-being rather quickly.” Shifting from judgment to discernment enables us to be of service to the other person, instead of forcing them into a position of servitude.

3. Release suffering – instead, seek understanding.

A simple exercise to increase understanding is the antidote to suffering. “Focus your concentrated attention on one object, look deeply into it, and you’ll have insight and understanding. When you offer others understanding, they will stop suffering right away.” When we go deeply into our own truth, we are able to truly be of service to others and have something of inherent value to offer.

(c) 2011, 2015, Sherri L. McLendon, All Rights Reserved. Reprint with Permission.

Narrowing Your Focus Is Like Stepping On the Accelerator

But what do I do first?
Lately, I’ve been getting a lot of calls from incredible women and men who know they need public relations or marketing assistance, but they don’t know where to start. This dilemma occurs with both for-profit and non-profit clients. They say things like:

My niche is everyone breathing.
My work will sell itself.
I want someone else to do it for me while I make money.
If I could just raise awareness…
I know I need public relations or marketing support, “I just can’t afford it.”

Now, don’t get me wrong. Each of these persons has a going entrepreneurial business. Likely, they invest in themselves and their business regularly. They’ve made great strides toward creating content, producing a product, establishing their expertise, and service to humanity by making the world a better place. In other words, they’re not just dreaming, they’re doing.

But when it comes to investing in public relations or marketing, they’re at a loss. Often, they’ve waited and waited, putting the moment off where they have to ask for help as long as possible – not because they are inept, instead because they are so good at the business of their business, they don’t like to ask for help. When the day comes to finally send the email or make the phone call, why do these business leaders see marketing public relations support as a “cost” rather than an investment?

My guess is they don’t quite have a handle on the result they want to achieve. A good communications strategy begins with the end result desired. In other words, narrowing your focus is like stepping on the accelerator. If you know where you’re going, it’s easier to get further, faster.

Most of us are not “bottomless pocket” investors. We want to know we’re placing attention in the places where it will return to us tenfold as quickly as possible. That’s why I recommend clients look to “accellerators” when deciding which projects to give priority.

Here’s my short list of accellerator areas to consider when deciding what marketing or public relations actions are needed to increase the flow of clients and money to your business:
Product development
Marketing work
Meeting with contacts
Follow-up on Leads
If cash flow is your main concern, put a * by the area which promises to yield the resources you need the fastest. That’s the area to focus on first. That way, when you pick up the phone, you’ll know what you need, and the investment value will be clear to everyone involved.

“Women, Spirit & Money” Sherri L. McLendon, MA, Professional Moneta International, is a conscious business coach, She is also the author of “Top 10 Ways in 10 Days To Bloom & Grow Your Conscious Business,” a 26 page e-book of inspired resources to enrich your business and activate your wealth potential. Sign up for your gifts! 

For more information on Sherri’s work as a marketing public relations specialist and content strategist, visit 

Celebrating Growth & Change! Come to our event June 26

I’m so excited. First, I want to invite you to my *new* office warming and “International Flavors” wine tasting on the evening of the last Friday in June, the 26th.

I really hope you can come celebrate with me and my suite-mate, Elspeth Brown, at Maggie B’s, 10 South Main Street, Weaverville.

I’m in Suite 1, and Elspeth’s exceptional wine and specialty shop resides in Suite 2.

We’re combining our efforts into a celebration of my location of my business in this lovely office space. My space overlooks the Main Street Nature Park, and I’m loving the mix of bustling activity and quietude as-needed.

I can’t wait for you to see my fun and functional work space! Yes, a formal invitation will arrive later, but I just couldn’t wait one moment longer to share.

In the Moneta Mix: Spring has Sprung

Spring is in the air, and everything’s growing, including me.

Chances are, you know me for my personal work and coaching around the divine feminine and its role in our relationship to money in our business and life. Up until now, that work has expressed itself on the Professional Moneta website/blog and through a popular column I write for WNC Woman Magazine. This week, we’re changing the url for that website to reflect “Women, Spirit & Money,” really just honoring what IS. We’ll keep you posted with updated information and links in the near future.

The Professional Moneta International site is shifting over to the marketing public relations and content strategy work that I perform for my business clients (and for my coaching clients at an advantageous private insider rate). That new website is nearing completion, as are portfolios of my work and Curriculum Vitae for exceptional executives and entrepreneurs to review. I’m excited to step more fully into this phase of my business and more fully into my power as a feminine leader within my profession.

Mercury retrograde this round hasn’t been the most fun I’ve ever had, but the deep inner work and ensuing expression of my core self have been truly rewarding. My focus has shifted from more-ness to full-ness, with an emphasis on quality over quantity. I’m feeling energized in a way I haven’t in a long time.

As part of our month-long Celebration!, I’m going a bit crazy with the high value, low investment limited time specials. If you – or someone you know – can benefit from these offers, act now! It’s a one time thing. Like seeing a fairy in your flower garden. Rare.  Here’s your copy of this post PLUS three exclusive offers.

Finding Your Rhythm? Why Personal Sacred Timing Is Important

For the past six months or so, I’ve been off my rhythm. I’ve pushed too far, too fast. Here’s what I’ve learned comes from refusing to honor one’s personal sacred timing in the rhythm of our business and life.

London's Big Ben aspires to keep time.

London’s Big Ben aspires to keep time.

Lesson #1: Carefully build the infrastructure to move forward.

Here I’ve learned to be wary of people, even those I trust, telling me what they think I want to hear instead of what I need to know. Whether it’s a marketing pro I respect recommending new software or a financial advisor making a recommendation, I need to do more research before coming to a “yes.” If my intuition says “it’s too soon,” I need to listen to my internal voice, no matter what the experts say.

Lesson #2: Don’t get in a hurry when things get hard.

When I get in a hurry, I am in overwhelm, and I make mistakes. Usually, these snafus include spending money on technology or assistance I don’t need in an effort to make my life easier. Getting clear about the problem before paying for a solution helps.

Lesson #3: Paying for someone else’s learning curve won’t get it done.

I don’t charge my clients for my learning curves, and I don’t expect to pay freelancers for them if I’ve asked for turnkey services. Enough said. Costly observation.

Lesson #4: Test and Tweak According to Plan.

My business was built on the test and tweak model. Before I recommend it, I test it and tweak it to see how it performs. Recently, I broke this rule in favor of some sexy new software that was supposed to make my life better. It didn’t, and the client I sent too quickly in that direction? She hasn’t cooled off yet. See Lessons #2 and #3. I learned those twice.

The moral of these lessons? There’s only one. Find your rhythm, recognize it, and dance it in. If you don’t honor your limits and your personal sacred timing, the potential for disaster lies ahead.