Sherri L. McLendon MA
Sherri L. McLendon, MA
Fractional CCO . PMM Lead Strategist

“We discover and create great content, the kind everyone wants and few can produce. Content that tells your story, differentiates your brand, creates relationships and leads to sales.

We deliver it to your people in your digital world: local to global, on your website, in email, across mediums and platforms, on social media, at events, and in newsrooms.

Always, always with measurable success.







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Due to rapid changes in marketing tools, and ongoing need to improve and adapt systems, please allow ample time (6 week minimum) for the creation and setup of event-based funnels and campaigns. Unforseen delays or the need to update infrastructure can cut into the timeline for the promotional campaigns needed to achieve a return on investment.


Content Marketing

Content marketing focuses on creating, publishing, and distributing relevant, engaging content to increase traffic, leads and sales. Yes, we can help with SEO-optimized articles and blogs plus get our best work in front of journalists and influencers. 

Our Certified Content Marketing Specialist Crafts SEO Copywriting, Targeted Landing Pages, Persona Development, Optimized Headlines and Subject Lines, Value-driven Content, Customer Journeys, Native Ads, Curation, Editorial Calendars, Repurposing, Distribution or Syndication

Brand Journalism

A storytelling approach to corporate communications designed to build relationships and brand awareness. We use best practices from journalism, content marketing, and public relations to tell unforgettable stories that deserve to be seen and heard.

Memorable Writing, Journalistic Feature Stories, Interviews, Sticky News, Reporting, Multimedia Video, Audio, Images, Distribution and Syndication, Media & Influencer Outreach


Public Relations

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Though we offer press releases, our services don’t stop there. At PMM, the PR function includes media relations, thought leadership, and crisis communications services.

Media Releases Syndication and Distribution: Local to Global, Newswires, Social Media, Audio, Video; Bylined Articles, Interviews, Op-Ed pieces, Letters to the Editor, Awards Submissions, Media Relations, Briefings, Media Lists, Influencer and Reporter Outreach, Talking Points, Crisis Event Response, Online Brand Newsrooms

Lead Magnets & Sales Funnels

lead magnet is a high-value gift exchanged with your audience in exchange for their email address. The goal is to attract your ideal customer, then engage them in the customer journey (at each stage of the sales funnel) until theybecome a client. We work with your team to create lead magnets and sales funnels that support sales.

Typical Lead Magnets: Checklists, Tool Kits, Resources, E-Books, Calendars/Planners, Think Sheets, Workbooks, Printables, Guides, Reports, Infographics, Video, Audio, Events, Webinars, and more. Typical Sales Funnel: Content and Digital for Landing Pages, Testimonials, Email Autoresponse

Email Marketing

Email marketing is a form of marketing that can build relationships. We marry optimized subject lines with relevant, engaging, value-added content. The customers on your email list also learn of new products, discounts, and other services. We offer a range of email marketing content and delivery services from opt-in newsletters to email blasts.

Our Certified Email Marketing Specialist Crafts Newsletters, List-building Initiatives, Targeted Lists, Event Campaigns, Promotional and Sales Email Campaigns

Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. The client social media mix is determined by the goals and audience.

Monthly cross-platform creation, curation and distribution, social advertising campaigns and promoted posts. Premium services include daily in-person posting, response management and monitoring.

Advertising/Media Buys

Media buying is taking a commercial, or newspaper ad, or other sales message and getting it viewed by the intended audience. We create on-brand display advertisements to specification for digital or print outlets for our contract clients to ensure brand consistency. However, we do not negotiate advertising contracts or media buys for our clients.

Digital and Print Copywriting and Design


Branding & Website Development

Often, branding is a central requirement of web development. Web content, design, publishing, brand voice, and the site style guide are as much a part of one’s brand as the logo or color scheme. We offer a complete package of niche breakthrough, branding, content and design for website, platform, and brand development.

Certified Niche Breakthrough Specialist works with clients to identify new audiences, positioning, and opportunities for brand growth and development.

Sherri and Professional Moneta did a great job creating and implementing a powerful PR campaign for my Hay House Movers and Shakers event. She really knows how to help you set up a strategic plan. Thank you, Sherri!


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