Social media’s been a driving force in business marketing for more than a decade. Today, 60% of people discover and purchase new products on social media, according to Digital Marketer.
As belts are tightening in advance of a COVID-19 induced recession, increased numbers of clients need more performance from their social platforms. There’s a lot of added frustration: what content to post, when to post, the best kinds of posts, and frequency of posts… sheesh!
You know it’s time to ask for help if you:
- get social engagement, but no new clients…
- generate a lot of traffic, but no new clients…
- spend money on social promotions, but no new clients…
- think you just need to work harder, but no new clients…
The list goes on. Social media can be problematic.
This time last year, I found myself spending every weekend and a lot of late nights creating, creating, writing, posting, and monitoring social media for clients. As a lack of sleep is not my friend, I began to look for ways that I could create improved outcomes for clients.
As a result, I changed up my content priorities. Heres what happened.
In a series of six case studies, using our real clients and their accounts, we saw an average 200-400% increase in engagement, increased web traffic and leads generation, and positive client feedback.
Using two, fast-action “done with you” assessments, followed by slight changes to social strategy and content choices, we were able to increase results measurably in 30 days or less for every single one of our clients.
If you, like your clients, are among the 60% and growing population who discover new products and services through social media, it could be time to work smarter, not harder.
Let me know if I can help.