The concept & substance of FREE: gifts and offers

Gifting is an old, somewhat troubled concept.

When we look backward in time, we can gather clues to its problematic origins and nature. In its earliest incarnation, we find the word gift within the prehistoric Germanic root word, geb, the source from which English gets the verb, to give.
When the word finds its way into Old English, it means ‘bride price,’ a
usage which wanes in the Middle Ages, to be replaced by the similar word gift from Old Norse, possibly delivered to Brittania’s shores by conquering Vikings. And though today, the word gift generally has a positive connotation in modern English, a consideration of hundreds of possible synonyms and antonyms suggest a history of giving which moves from that which is freely given, to that which is required as payment for being conquered, subscripted, indentured, or ceded. In modern German, Swedish, Danish, and Dutch, the same word negatively connotes poison. So when I say that Gifting, in its most elegant form, is a source for the creation of abundance, we are talking about gifting as a form of blessing
we bestow upon one other freely. This type of gift is more consistent with the concept of an “offering.” Here’s what I mean.

The concept of offering comes to us from early Christian Rome, and came into old English meaning to offer up a sacrifice, something made holy by the act of giving. Not coincidentally, sacrifice and sacrum have the same root word, a reference to a time in ancient Greece when the bottom section of the spine, was used in sacrificial
ceremonies.  Most of us are aware that the sacral chakra is the seat of abundance, where we move from survive into thrive (usually associated with the second chakra), it’s where we feel supported in our mission and vision.

When we make a gift to our community, we are essentially crafting a sacred offering. We draw energetically from our own deep-seated abundance. The act of the offering becomes the energizing spark of a sacred relationship with another.

Andrea Adler notes the connection between a “free taste” as a gift to our ideal clients through our business and an offering. She writes:

“Find something that has value in your business that you know your audience will appreciate and give it away. Don’t worry about your initial investment, it will come back to you tenfold. Just remember, the offering from your inventory… must have enough substance and integrity to be worth stepping forward and giving away in the first place.” (emphasis mine, The Science of Spiritual Marketing).

In other words, the thing given away must not only have monetary value, it must be valued over and above any price placed upon it. A well-placed offer honors the recipient, and reflects the “substance and integrity” of the giver. The offer is not a bribe, does not guarantee the recipient will do what you wish. Instead, the offer must be freely given, from the heart, no strings attached.

Then, and only then, your heart has the space to open to receive.

Published by Professional Moneta

Sherri L. McLendon, MA, is owner/founder and certified lead content marketing strategist with Professional Moneta, "Content Marketing To Grow Your Business," focusing on creating more leads, more clients, and more money for eco-conscious, green and healthy brands.

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