The short answer to the question, “So what do you do?” is deceptively simple: we position visionary clients, their mission, and message, to achieve revenue and growth goals.
As a lead content strategist, Sherri is a catalyst for positive change. She helps plan, align, create and distribute dynamic audience-centered brand content and storytelling that positively impacts engagement, increases influence and builds high-value returns on investment.
When we get the right content in front of the right customer at the right stage in the customer journey, magic happens.
We define your difference, what your ideal clients love most about working with you. Polish off your brilliance and worth. Then we give your aspirations a brand new set of wings through content that captivates (and converts!)
Getting Started with Content Marketing
Content marketing strategies fuel almost all marketing vehicles these days.
Our clients can expect a deep dive into challenges, then objectives. Because we want to know what it takes to get from here to there, we start by working with your team to benchmark the status quo. We develop clearly defined personas, brainstorm potential blog topics, and audit existing content assets.
Then, we develop a coordinated, interdepartmental strategic plan that furthers marketing and sales objectives through dynamic audience-centered content.
This plan may include strategies, tactics and tools drawn from our knowledge of:
- Content Marketing & Management
- Digital Marketing & Management
- Email Marketing
- Social Media Marketing
- Influencer Marketing
- Media Relations
- Thought Leadership
- Brand Publishing
- Content Distribution
- Public Relations
- Benefits-Driven Copywriting
We focus on the specific, creative communications vehicles which best serve your brand’s interests, focusing our energy on the places and spaces where your audience is most likely to be engaged in their customer journeys.
Honestly, we’re looking for clients with ideas and insights that are fresh and edgy.
We’re looking for collaborators who value the natural and cultivated gifts we bring to the table. No more been there, done that.
We’ve got enough t-shirts.
At this time, we prefer presence-based leadership principles in collaborative settings. We enjoy working directly with individuals who consciously model positive interpersonal communication styles.
Let’s take walks. Breathe. Look up.
Content has currency and requires relevance. We rely on our clients’ superior knowledge in their own fields of expertise so that we’re not hampered by learning curves.
With bases of operation in both Asheville, N.C., and Atlanta, we have currently or previously developed strategies, campaigns and platforms with global to local clients, including but not limited to the following general topic areas:
- green and healthy homes
- energy efficiency
- women’s health and lifestyles
- women’s empowerment
- mental health and therapy
- wellness and nutrition
- holistic medicine and therapies
- book author marketing
- dance and fine arts
- entertainment marketing
- hospitality and tourism
Regrettably, we are not currently accepting new clients in the following disciplines.
- hospice and palliative care
- non-profit marketing & development
- medical practice consulting
- substance abuse and recovery
- home care and holistic nursing