Why You Should Do It

If your brand is “doing” content right now, but there’s no real plan in place, chances are that efforts are tactics driven. In other words, your brand is doing its marketing inconsistently, in fits and spurts, pieces and parts.

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Check out these real-life examples of brands “doing” content without a content strategy in place.

  •  A VP of Marketing launched a new product on LinkedIn from her personal page but didn’t think to issue a press release or send out a lead-generating promotional email…
  • A corporate exec spent tens of thousands of dollars on the company website only to learn that the content the designer provided (threw into the deal for free) isn’t optimized to convert…
  • A committed CEO is too busy to commit to the systems and processes needed to execute her lead generation plan and starts to book non-ideal clients out of desperation…
  • A highly relevant, engaging blog gets lost when the digital manager neglects SEO strategies, didn’t integrate social sharing and didn’t think to put it in the newsletter…
  • A senior-level development director at a large non-profit refused to delegate. Her one-woman show approach resulted in missed opportunities, more than $7,500 in costly errors and oversights – and caused a  frustrating bottleneck that completely derailed the annual campaign…

Oversights like these happen every single day, even with the best of intentions, when companies drive with tactics instead of with strategies.

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You Should Have a Content Strategy in Place

When your in-house team is working hard at “doing,” but the leads just aren’t there, then you have a strategy problem. The only answer is to plan your work and work your plan.

You know you have a strategy problem if you or your team members…

  • think you understand the customer journey… but don’t have personas, know the 8 steps, or how to link those to specific marketing content, goals, and activities…
  • work to grow brand awareness… but have no idea how to get from awareness to bringing in a new client
  • have a “put it out there and see what happens” mentality about the website and its role in lead generation, doing little to nothing to grow traffic or encourage visitors…
  • see clients turnover faster than the average 3-5 year expected churn rate, but don’t have a client retention strategy or loyalty plan in place in advance of contract renewal…
  • focus on low hanging fruit and short-term gains, while ignoring engagement and nurturing campaigns as a way to build relationships with potential ideal clients…
  • sales and upsells are not built into your promotions calendar and content strategy…

Are you ready to stop juggling all those balls in the air and consciously create a content strategy that will build your business?

We’ll help you figure out what you need to know to get what you need to grow.

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review a handful of flowery praise from clients