A Feminine Leader On Bootstraps, Shoestrings and Tightropes

Remember the old stories men of a half century ago told about the woman who repaired her car with panty hose, chewing gum, and a bobby pin? When we hear it today, we roll our eyes and say, “Yeah, right.” But when we hear another woman say she’s “bootstrapping it,” “on a shoestring,” or “walking a tightrope,” we say, “I hear you, girlfriend.”

Notice these different versions tell the same story of a woman a whole lot like us, who’s trying to get from where she is to where she needs to be without the resources she needs.

We haven’t come a long way, have we baby?

Today, women make up more than 50% of the work force, but we still earn about $10,000 less on average than a man doing the same job with all other factors being equal. And when it comes to following our dreams, we don’t notice the creativity it takes to create solutions available to us from where we stand right now. We don’t notice the inspiration it takes to weave a web of support for our business out of recycled threads of conversation, business bootstraps, social media shoestrings, and tried-but-not-true-for-us tightropes.

The old patriarchal way of working has us spending huge quantities of time putting things in writing and securing funding in advance of making our move. The sheer scope of what’s “required” is daunting, so we put our dreams on hold until we can “afford” them.

The new way of feminine leadership holds that we can no longer afford to put our dreams on hold. That it is possible to create what we need, monetarily and otherwise, to bring our dream into reality. Our ability to source what we need through our divine feminine gifts of intuition, nurturance, creativity and service are the main things we need – not external approval, a huge lump sum in the bank, or the “right” time.

Many of you know that when I created Professional Moneta, I walked the thready tightrope of the Ben Franklin School of Bodacious Bootstrapping. I’m a do-it-yourselfer at heart. But the fact is, sooner or later I had to ask for help integrating the new pieces of my business, and it was one of the best investments of my life. But even before that, there was something else I had to understand.

Before getting in touch with our “big why,” we first need to get acquainted with ”so what if.” So what if… we need help figuring out technology, or marketing, or how to leverage our expertise. We can get it. So what if…instead of hoarding for “someday,” we break our vision into tiny little conscious bite sized pieces. There’s help for that. So what if…dreams come true one step at a time. There’s help for that, too.

That’s just how feminine leadership works – women helping other women co-create a better reality. We can choose to tie ourselves up in knots with all those old strings, or we can web a new web of our choosing.

Which way is yours? Are you ready to weave the web which will support you and your business growth? No matter where you are in that process, ask yourself if you  need help. Simply reach out with your “ask,” and I’ll help you find what you need.

Attracting Quality Clients with Grace & Ease

When you’re a spiritual entrepreneur, in service to your calling through your business, the conscious cultivation of grace and ease in your personal life actually helps attract the quality and quantity of clients you desire into your world. When we talk about “raising your vibration” to attract quality clients, it’s necessary to ground your work in the real world. As with some spiritual practices and types of energy work, many practitioners mistakenly assume only the upper chakras come into energetic play when raising one’s individual vibration and resonance. In reality, grounding your work in the real world requires working energetically with the lower chakras, beginning with the base chakra.

Here are 3 ways you can do to raise your vibration from the ground up:

Berries are a radical self care treat.

1. Indulge in Radical Self Care

Radical self care means putting yourself first, consciously choosing to do whatever brings you emotional comfort or makes you feel good physically and emotionally. Take a look at your relationship with food, your appearances, your indulgences. Do they make you feel like the highest and best version of your self, or are you subconsciously sabotaging your well being? Support yourself with long baths, massage, plenty of fresh fruits and vegetables, healthy grains, and herbal teas, or whatever it is your spirit craves. Increase at the ground level requires nurture and patience. If you feel better, you’ll resonate at a higher frequency and attract clients at that new level.

2. Express Gratitude Daily

Every night before bedtime, make a list of everything you’re grateful for, and say “thank you” to the universe. Often, our prayers are requests; gratitudes express appreciation for the abundance in life. If you wish to call in abundance, including more clients, a grateful acknowledgement of the abundance already flowing into your life is the way to go. Plus, when you get discouraged, you can look back over your gratitude journal for inspiration and reminders that the universe really does support you and your growth.

3. Move Expressively

In Feng Shui, wealth is situated in the “hips,” the sacral chakra. To call in wealth, rejoice through music and movement. One of the most effective ways to do this is to set an intention, choose music which speaks to you, then dance the elements. Earth rhythms, such as drums, wake up your connection to your foundations, and your inner masculine. In Air, the winds of wealth bring opportunity, empowerment, abundance, fortunate blessings, and the ability to receive prosperity. Water adds currency and harmony to our dance. When we move our hips gently, allowing the roundness of the natural sway and undulation of the feminine, we unfurl our gift of manifestation the way a garden begins to offer the fruits of summer. The dance itself awakens our passions, activates our intentions, and the pelvis becomes a crucible for creativity – the seat of the divine feminine’s true source of abundance. Unify your experience with your spiritual path by writing down your insights, and meditating or visioning your future outcomes.

When you feel grace and ease, and allow beauty and joy room to grow in your everyday life, the clients who are attracted to you are those who do the same.

Opt-in Email & The Power of Permission in Spiritual Marketing

These days, I increasingly set a high value on permission to choose what finds its way into my energetic field.

Over the years, I’ve encountered all sorts of energetic transgressions. Circles without appropriate behavior guidelines. Women or men who touch my person, my jewelry, or my altar, without my permission, or those who read my energy or aura or chakras without asking – then try to “fix” me.

Permission shows respect. And respect matters, especially in the way we approach our business in terms of our spiritual life and personal values.

At least once a week someone asks me about getting permission to add someone onto their mailing list. Once a week I formulate my answer. The common theme? Adding everyone you come in contact with to your email list has a low level vibration. Asking permission has a higher level vibration.

Most practitioners want to know if it’s legal to “just add” people. They meet a slew of folks at a networking meeting, or grab some cards off a bulletin board, or upload their personal email list, or have a sign-up sheet at some booth or event or other, and they just load ‘em into their newsletter provider. Honestly, the practice is so dubious, I wasn’t certain it was legal at all. So I looked it up to be sure.

Basically, the document you want to know about if you’re using email to promote yourself or your business is called the “CAN-SPAM.” Like the potted meat product by the same name, it outlines the bare minimum standard for the way marketers can promote whatever lies on the inside of a canned email: no deceptive or misleading headers or subject lines, and a clear way for recipients to opt out. However, I was stunned to learn it does not require recipients to opt in to receive emails at all. Just as there’s a big difference between SPAM and an organic, grass fed New York strip steak, there’s a big difference between just adding people to your list, and asking them to opt-in to receive communication from you.

A double opt-in system is considered best practice among respected professionals. Honestly, I’ve never considered doing anything else, so imagine my shock that the “industry standard” recommended by some “professional” marketing consultants is so low. Low level list building usually means a lot of dead weight, low open rates, a list which won’t support your business growth, and low quality client relationships.

Establishing permission is about establishing a quality relationship.

Let’s consider permission in a spiritual context, the sacred space. In a circle, for example, one asks permission to enter. Coming and going without permission or proper protocol is considered beyond rude. Consider the “double opt-in” as you enter sacred space; usually, it’s from a place of “perfect love and perfect trust.”  Now let’s transfer that understanding.

When asking permission to enter the circle of someone’s acquaintance via email, a double opt-in approach is considered ideal, especially for a spiritual practitioner or conscious entrepreneur. When you ask permission, the client feels nurtured, both by your consideration and your quality of content. They already know what you have to say is relevant to them. The payoff in the quality of client relationships more than compensates for the little bit of foresight it takes to take an extra step in establishing permission. A little permission can go a long way toward establishing a mutual relationship grounded in love and trust.

If you want high open rates, an increased value per client, relationships built on trust and respect, and an enhanced reputation as a consciously aligned professional in your field, an opt-in system is an ethical must-do, no matter who said otherwise. A double opt-in raises the bar, implies excellence, suggests expertise, supports name recognition and enhances branding.

Last bit? Please don’t add me to your email list without permission. I invoke my right to choose.

Removing the Limit on Your Actions Imposed by Debt

Debt incapacitates action.

Think about the idea. If there were no debt, there would be no limit on our actions. What could that do for you? What could that do for me?

Yes, I know we have debt. But what if we behaved as though we didn’t? I don’t mean the irresponsible type of behavior which incurs more debt, but clear, responsible direct action which results in the creation of new resources. What could you create if you weren’t worrying about debt? My guess is you could create the resources eliminating your debt.

The same goes for your business. If you weren’t worrying about all the “lack,” you’d have plenty of energy to figure out a new solution to a problem your clients want solved, and are ready to pay for.

Fact is, we believe as a culture if we find ourselves without money, we find ourselves without choices.  But each of us can make the choice to come up with a plan to change our outcomes. We can pay off our debts, but to do that we have to earn.

One of my mentors, Kendall Summerhawk, says that debt is the result of past decisions. In other words, our future decisions do not necessarily have to repeat the same patterns. When we recognize our patterns and make a decision based on our new information, when we take decisive action, we make magic.

Why? Because when we realize our vision by living our soul’s purpose and taking decisive action in the direction of our dreams, we do something transformative. By earning our right livelihood and stepping into our brilliance and uniqueness in a bigger way, we can improve our quality of life.

Ultimately, through our action, we can incapacitate our debt.

Enhancing her original Moneta Marketing signature programs and offers, including Marketing with Moneta Moxie and Sacred Selling, Sherri is currently enrolled in the IAWBC certified coach training program, Money Breakthrough Method,™ where she is learning Secrets to Increase Your Self-worth and Net Worth. ™  

New! Professional Moneta to Include Elemental Oracle as Select Bonus

The quartz pendulum arched an unmistakable “yes” over the deck of cards best suited for Ann, the lovely businesswoman and entrepreneur who had asked me to do a reading for her. So I laid out a half dozen decks of cards, and allowed the pendulum to intuit the best choice.

“The Elemental Oracle,” I mused. “That’s interesting.” 

The Elemental Oracle, a beautiful deck organized around the four elements and spirit,  is the work of my early mentor and dear friend Lisa Michaels.

“Interesting how?” Ann asked. “Interesting good, or interesting bad?” She’d never had a reading before.  Though I know her well, this was the first time she’d expressed an interest in anything “mystical.”

“Interesting good,” I said, and smiled. “Usually I draw one of these daily to inform my day. I’ve never used them to do a full reading before. But there’s a first time for everything.”

I didn’t tell Ann, but there were a couple of other “interesting” factors, too. First, as we say down South, was her status as a “lapsed Baptist.” I knew the Elemental Oracle was accessible to those not on a Goddess path, but I didn’t know how accessible. Second, Ann was in the start-up phase of her new business. I knew this deck to be firmly grounded in the natural world and its teachings, but I wasn’t sure it could provide support for her professional journey. But the pendulum had been clear, so faith and trust were required at the table.

Quickly, I reasoned between choices for the spread, as I wanted to shift Ann’s perspective and help get her “unstuck” around questions of growing her business. A three-card spread, with past, present, and future seemed to fit the bill. Plus, it was easy to communicate the message of each placement, and spend time utilizing the questions suggested by each card, using the Elemental Oracle guide.

Connecting our energies, I called in sacred space and asked for the assistance of Source in creating highest and best outcomes for the reading. Before the process of shuffling, cutting, and dealing, I asked her to think of a question about which she needed more information. It took a moment, but we made certain she was very clear about the question before proceeding.

Once the cards were dealt, we began with the card in the “present” position. As we worked, I focused on actively listening to Ann and to my guides as we accessed the card’s teaching. The guiding questions and the shift in perspectives were quickly reflected in her responses. Placing attention in this way nurtured the emergence of the higher self, and created more opportunity for increasing awareness.

Working with the past, present and future teachings separately – and the way each informs the next in turn – also created new understandings and opportunities to integrate information and synthesize awareness. Each time one of these opportunities emerged, we consciously focused on initiation needs and next steps for activation on a point by point basis. As we worked, I asked Ann to write down her emerging ideas and how she planned to use them when she returned to work on Monday. The result helped dynamically move the stuck places and replace them with forward movement. As we closed the reading, she felt focused, engaged, and enjoyed a renewed sense of energy and purpose.

As a practitioner, I came away from this reading with a new appreciation for the Elemental Oracle and its ability to increase awareness in the world around me. Specifically, I learned it’s absolutely possible and desirable to bring the influences of the Elements to bear in business in order to enhance choices sustaining right livelihood. In business, focus on the process as opposed to destination is counter-productive for the journey. Instead, the key is to begin with the end in mind, then draw a unique map to enable arrival at the destination. The commonality lent by the Elemental Oracle allows the map-maker in each of us embrace and celebrate difference as we co-create the landscape of our life’s work incrementally, one mindset shift at a time.

For these reasons, a deck of the cards and an introductory session using the Elemental Oracle will begin to be offered as a bonus under certain conditions with my newest private VIP day, Sacred Selling.

To consider ordering the Elemental Oracle cards on your own, visit Lisa’s site here.

Honoring the Human Be-ing

Tonight, I had to make a choice – between staying up all night to repair all the damaged links on the Professional Moneta site – or going to sleep.

I chose sleep.

The tale of the damaged links has its own drama, and I will not be lured into the retelling lest it give it more power than it’s already wrested from my grasp. My lesson these last few weeks? Life happens. I need to allow it.

So, until Monday, March 12, it’s possible to get on my list by using the TYPED link at right. But the gift will be a few days in coming, as all the links will have to be re-established (and that’s a process).

I’ve been told all sorts of horrible things would befall me or my business if this is not repaired in short order. Well, my weekend is full thanks to the Asheville Wholistic & Integrative Professionals Fair, and I’ll be too busy with human be-ings to be focused on machines until Monday.

If  you need me, please email me directly at sherri@sherrimclendon.com and either I or my lovely assistant Adrienne professionalmoneta@gmail.com will touch base with you. If you sign up to receive my gift and newsletter, you’ll get the welcome letter, but the gift won’t come until sometime next week. On the up side, I’ll make certain you get something a little extra special to thank you for your patience.

But my day starts at 5 a.m. tomorrow, in preparation for a tv morning show appearance before daylight. It’s getting late, and I’m only human after all.

 

The Price of a Cup of Coffee: reflections on gifts

A few months back, as a judge for a prestigious awards program for the Raleigh Public Relations Association, I enjoyed the opportunity to peruse an outstanding ad campaign with a new take on the “less than a cup of coffee per day” idea. It led me to reconsider my ideas about individual buying power and the magic phrase in question.

In the past month, I’ve enjoyed cups of coffee with connectors and potential clients and referral partners. In a couple of cases, I felt uneasy when the person I was meeting insisted on buying me a cup of coffee. And I didn’t really understand the feeling. After all, it was just a cup of coffee, right?

Anyone who knows me knows I love coffee, the ritual of it connects me to home and a happy childhood. I’d no more give up the scent of my morning coffee warming my heart than I’d give up hot showers, unless forced to do so.

So I began to really, really pay attention when I began to have difficulty closing sales conversations with clients. I began to check for energy leaks I’ve allowed around the energy of money in my life, and followed the trail back to the source. And here’s what I found.

Last week, I accepted a sample session from a potential referral partner, a common practice among those who want others to understand what they do so it’s easy to refer others. Ignoring the fact practitioners should be able to explain in words what they do without giving away free sessions, I accepted the gift.

That’s just not like me. More than a year has passed since I said “no more” to barter, trade, and free sessions. I limit discovery sessions related to business to those specific persons who are ready to work with me, simply to make certain we are a good fit. So why did I compromise? I initially said, “No, thank you,” to this kind, generous, and talented woman. But she scolded me just a tad for not being open to receive abundance, so I ignored my misgivings.

Please don’t misunderstand. The session was lovely, needed, and a blessing. But it was also an opportunity for the universe to teach, and, well, I’m here to learn. Suddenly I’m covered up in people who want to work with me if I’ll trade or barter. A second look is warranted.

As I followed the energy trail of my money leaks backward, I realized where the shift occurred. She bought me a cup of coffee. So did the woman I met last week. And another colleague bought my meal while I was in the bathroom when we met for lunch at a restaurant. So that line of inquiry brings me back to my original question.

What is the real cost of a cup of coffee?

Sacrifices Abundance Consciousness

The intention may be to share abundantly, but the unconscious underlying assumption is scarcity or lack. True abundance lies in sovereignty and wells from an internal source; when we don’t allow individuals to be sovereign in dealings around our businesses, no matter how small, we’re undermining our ability to co-create as equals.

Gifts Create Debts

The “gift,” as opposed to an “offering,” creates a relationship based on the owing of a debt. Essentially, the word debt comes from Latin from the French, de habere, which literally means to keep in one’s possession what belongs to someone else. An offering, on the other hand, is freely given and the outcome for the other person is left to choice.

Sacrifices Fair Exchange

Practically speaking, I’ve realized the exchange immediately removes the possibility of this person becoming a client. The relationship becomes more about me working at the level at which they are comfortable, than about my taking a leadership position through which I can facilitate their growth. If I accept the gift, I sacrifice my sovereignty and my ability to set an energetic example of what it means to be sovereign around money.

Increases Scarcity Mentality

Scarcity mentality takes over when gifts are exchange. No matter how well-intention, gifting assumes the other person does not receive enough to get their needs met. It also assumes they must give while they can. This in turn suggests the individual knows their OWN work is not self-sustaining, and they’re mirroring that reality for those around them.

So the next time someone offers me a coffee, and I say “No, thank you,” it’s not because I don’t welcome abundance into my life. It’s because I do.

 

Aquarius New Moon Perfect for Social Media

By Carolyn K
Special to Professional Moneta
 

Carolyn K

When you’re juggling the many facets of your business, you may feel like there’s no good time to employ a new marketing strategy, like building a social media presence. However, the time is now!

The new moon in Aquarius on the 22nd makes us think about our social pursuits, giving us the opportunity appreciate our current relationships and start creating new ones. The implications of the new moon fit perfectly with the sentiment of the new year in the Gregorian calendar. Now, we have the whole year ahead of us, and we’re ready to start fresh.

With these things in mind, it may be time to either revamp your social media strategy or implement social media into your business plan, if you haven’t already. Here are some tips to live by when analyzing and formulating your social media strategy:

Make Goals

The first step to any social media campaign is to make goals, laying out a plan that can guide you to success. Do you want to drive people to your website? Increase sales? Or simply get your name out there? Your specific goals will greatly influence your execution and strategy, overall.

 Track Your Progress

The only way to see if you are, indeed, making progress is to measure your results! Track visitors using tools like Google Analytics, Hootsuite, Twitter’s new analytics tool, or a combination of all three.

 Prioritize Content

Content is key. That’s why you should elect particularly astute individuals to create your content and keep a watching eye over what’s posted on your social media sites. If you can, interview people in the industry and create a great, informational article. This kind of rich, informative material will bring fans flocking to your sites.

Mind Your P’s and Q’s

Lastly, and most importantly, be polite, cordial, and classy, as any money goddess would. Try to respond to questions or comments on your social media sites and express gratitude to your followers. The last thing you want is to make a bad reputation for yourself and your company. Followers, fans, and friends will greatly appreciate your modesty and politeness.

About the Author: Carolyn is a guest post writer who loves to write about eco-friendly and holistic business planning and inventory management.

 

Enlarge Perspective to Grow Your Holistic, Heart-centered Business in 2012

Step out of your comfort zone lately?

Yoda: 'Yes It is So'

The question seems counter-intuitive to me in winter, when I want to surround myself in warmth and comfort, put on a pot of tea, and seek answers inside the cup. But at the same time, the steeping and stewing reminds me to enlarge my perspective.

Enlarging my perspective is a key factor in growing my business. Perspective is the place where my intuition meets manifestation, where my insights are incorporated into my plan. Those women who carry the medicine of the red-tail hawk will understand what I mean from a shamanic point of view. In science, recent studies suggest this is related to something called “fluid intelligence,” one’s ability to incorporate 5 elements of learning into everyday life. According to Andrea Kuszewski, in an editorial for Scientific American, these suggest one needs to:

1. Seek Novelty

2. Challenge Yourself

3. Think Creatively

4. Do Things the Hard Way

5. Network

When I saw this listing, I had a flash of recognition. These criteria are very similar to those I use when choosing a mentor, or recommend to others thinking of working with me or someone else. These criteria work whether test-driving a program, considering a course of study, or purchasing a product.

Here are the questions I ask, checking in with my higher self before answering.

  • Is the opportunity filled with new experiences which will ask you to stretch a little bit outside your comfort zone?
  • Will you need to think creatively, take a look at shifting your mindset so you can shift your potentials?
  • Will you be asked to hold yourself accountable for making decisions and taking actions? How?
  • Could this opportunity lead you to new contact with who are successful in your field and with whom you align vibrationally?

If the answers to these questions are yes, the potential for growth at all levels remains high. In the words of the fortune-telling Yoda sitting on my desk, “Yes, it is so.”

What’s the one question which makes or breaks your success? Here it is. Are you REALLY ready for the transformation to occur? Because if your mouth says “yes,” and your actions say “no,” then you can expect more of the same. Therefore, your very best choice for an investment in yourself is the one which holds you to “yes” when your fears get in the way. Your best choice leads you to your heart’s desire.

So be it.

Top 6 Tips for Maximizing Advertising Returns in 2012

Every money goddess sometimes needs a little help from a friend. That was true for me this week. Enter Gary James (http://www.jamesgangcreative.com).

My colleague Gary and I enjoy the occasional witty exchange. This week, when I had writer’s block, I called Gary, also known as the Ad-PR genius behind James Gang Creative, and asked him for his opinion on a topic close to my clients’ hearts: spending money on advertising. A national award-winning advertising executive, Gary’s EXCLUSIVE advice is news everyone in need of a little money magic can use as they plan for the transformative year 2012.

Here are six ways you can consciously stretch every dollar to make sure it really works for you and your holistic business.

6. Make certain everything looks the same across platforms.

Whether you’re using social media, print, radio, or another tactic, make certain your tag line and messaging looks and feels uniquely yours. That’s good branding. “In a quality campaign, we know immediately what we’re looking at,” Gary says.

5. Limited money means you use a consistent approach.

Though many entrepreneurs try to “spread it around” with a shotgun approach to marketing messaging, a consistent approach with the right placements is much better as a rule. Instead of advertising in spurts, coordinating efforts across platforms in an integrated blitz gets better results. “You want to appear to be everywhere,” he recommends, suggesting you have a guiding strategy before choosing tactics.

4. Repetition is a key to performance.

In reproducible media, such as print publications, there’s a breaking point, Gary explains. “If you go smaller than one-eighth page, you’re going to need to really do as much frequency as possible. In some scenarios, that could mean multiple insertions in the same publication, for example.” You may also see increased returns by placing a larger ad slightly less frequently, say monthly instead of weekly.

3. Work with your media representatives.

Generally speaking, the persons who publish advertising on a more frequent basis receive better placement over time. If you choose to run smaller ads more often, ask if the layout designer can move yours around for special placement. Then, create your advertising message based on the section’s appeal. “The goal is to coordinate messaging with placement and your branding,” says Gary. “To more effectively stretch your budget, ask yourself why you’re advertising, then build your message around that.”

2. Take advantage of FREE.

Social media is only one tactic available to entrepreneurs making it possible to integrate their marketing message across platforms: blogs, Face Book, You Tube, Twitter, and Linked In are a good start. “There are various tactics to be used in different places across the web,” Gary says, referencing press release placements and content marketing. “You can combine push techniques (such as advertising) with pull techniques (such as clickable links).” Integration of your message across platforms remains the key to maximum returns.

1. Recognize natural collaborations.

Work with a professional, such as a marketing mentor or advertising-public relations consultant, to help you recognize ways to reach new audiences in different ways. A florist, for example, may collaborate with a photographer if they both service wedding parties. For online collaborations, consider creating an affiliate or joint venture relationship with a partner whose business complements your own.

Sherri Moneta’s friend and colleague Gary James is headquartered  on the internet. His company, Jamesgang creative+communications llc,  offers branding strategy and marketing consultation, business writing and communications,  advertising and public relations services from Asheville, NC.

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