Ready for a Breakthough Decision? Do this!

A couple of days ago, I made a clear, conscious decision.

The decision itself was simple: to redirect my work that I might bring more joy and celebration to “business” this upcoming holiday season – for other women as well as myself. (Stay tuned for more about that!)

Following that decision, I chose an action. I would call a few wonderful women in my world and play catch up. That would bring me joy and a feeling of celebration as we share life events, and that would help set the tone for what I want to create. I made a couple of calls and left messages.

Then it happened.

Within minutes, wonderful, magical  – and completely unrelated – happenings began to occur, and I found that a bit amazing. One woman read an article I wrote online and reached out.  Another asked the universe for guidance, then realized I could help realize her vision and goals for an upcoming launch. And so forth and so on.

Don’t you love the way that works?

The power of decision is one of our most valuable assets as conscious women entrepreneurs. It’s not enough just to want something or to think about it. As Yoda would remind Princess Leia, “Try not do.” In other words, there’s only decision followed by aligned right action. Nothing else will do if you want the force to be with you.

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But it’s hard to make a decision then follow through. Some of the decisions we too often put off until tomorrow include things like:

  1. Dealing with debt or tax burdens or collecting past due accounts
  2. Finding new clients so we have consistent cash flow
  3. Narrowing our focus so we can help more people and step into our bigger work
  4. Starting to put money into savings or investments or a college fund
  5. Taking the trip we’ve dreamed of for a lifetime or buying a home

Whether it’s one of these common issues or not, when it comes to having what you really need or want, you need a breakthrough decision.

Try this.

To find your breakthrough decision, drill past your wants to your NEEDS. Be specific, and place a monetary value on each item on your list. This action tells you what you MUST create in order to meet your base level survival needs. Make a decision to take action immediately to create in the present whatever meets those needs.

Next, make a list of your desires. What might it take for you to realize those?

This type of decision is different, because it requires a personal commitment to transform your way of being in the world. Because we don’t create a new reality with the same thoughts, habits, and behaviors that created our present one.

In order to have what you want in addition to fulfilling your basic needs, what is it that you must learn, know, or do differently? In other words, how do you act, choose or be in the world today?

When making decisions consistently as though the reality we desire is already within our grasp, it becomes possible to close the gap between our present situation and our future outcomes.

What decisions are you PAST ready to make?  Feel free to share your thoughts.

Abundantly,
Sherri

Sherri L. McLendon, MA, is a nationally published U.S. journalist and lead content strategist with Professional Moneta International, www.professionalmoneta.com, a boutique marketing public relations consultancy helping exceptional entrepreneurs and executives grow their multi-platform brand influence locally and globally.

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Is Self Doubt Sabotaging Your ‘Infinite Potential?’

Years ago, I had a beautiful picture hanging on my wall, which I enjoyed throughout my pregnancy. It was called “Infinite Potential,” and it simply glowed with the unfolding of new life within the womb of the archetypal mother. 62c2d25ffc655deb43d309fbc7e921d8

At right is a photograph of Mara Friedman’s original as it appeared in Mountain Astrologer 2003.

Infinite potential is easy to see in a newborn, so close to spirit, so present in the now. But when we want to grow something new in our business, is’s more difficult to see the unlimited potential which lies before us. The spark of something new emerging from our creative centers can easily become overwhelmed by our life experience, our insecurities, our doubts, our fears. We allow these falsities to become limiters of our potential, settling for what we know over what we know we can do.

Together, let’s kick self-doubt to the curb with decisive action. Below, we’ll identify the top 3 serious, self-defeating doubts conscious women tell themselves when the going gets tough, and share “coachable moments” designed to move us on and through.

Self-Defeating Doubt #1: Taking Action is Too ‘Hard’

As a coach, I have a reputation for being able to get people to take calculated risks to grow, to accept on faith the small yet transformational actions which move them from where they are to where they’d like to do.

So I wasn’t prepared when I encountered the up and coming practitioner who said “yes,” but did not set a priority on taking the actions that would generate new business for her practice. Month after month, she kept finding excuses, placing her calling on hold, waiting. The commitment was “too hard.” When I checked in with her at the beginning of this year, 5 years after our first conversation, she was still saying “yes” while her choices were still saying otherwise.

The fact is, it’s hard to grow your business – if that’s what you believe. The economy is bad – if that’s what you believe. And clients are scarce – if that’s what you believe.

Coachable Moment #1: Renew Your Commitment. Move quickly toward realizing your infinite potential by committing fully, making decisions and following through with immediate action on specific tasks. Helping clear space for leaps of faith to occur within your self is one of the greatest gifts a coach can offer.

Self Defeating Doubt #2: Beliefs Cannot Be Changed

Of course, you can choose to change a belief which does not serve your highest and best expression of your life force. How do I know? I’ve done it. I’ve hit the absolute dregs of self doubt, and come back from less than zero in my self worth account.

Coachable Moment #2: ‘Be the Change You Wish to See.’ Here’s how: Write down the negative belief, then reverse it into an affirmation. Take on the affirmation as an opposing, equally true belief. Write or repeat it often. Then, act as though the belief is real to you as though it is already your truth. This effect is what is meant by the oft-paraphrased Dalai Lama statement, “Be the Change You Wish to See in the World.”

Self-Defeating Doubt #3:  I am “not enough”

My friend, Fatma Zaidi, says it well. “To lead is to be the active creative force of your own world so you can serve the larger world.” I couldn’t agree more. But many of us don’t realize that we are enough, just as we are. The key to infinite potential in one’s business as an expression of our higher self comes directly from the ability to reach out to others consistently and offer meaningful support for their journey. Being in service is not about you, it’s about humanity and honoring the humanity of your client. This one simple, heart-centered action of reaching out in support is the first rule of feminine leadership.

Coachable Moment #3: I already have everything I need. As a feminine leader, choose instead to reframe your entire situation and your response to it. By changing your mindset, moving your body, and addressing underlying beliefs and perceptions that are holding you back, you can grow your business, create new, sustain-able economy, and attract plenty of new clients. Sharing your experience to support the growth of others exemplifies the right relationship needed to create and manifest infinite potential through our business.

Thankfully, each of us gets to choose which beliefs we hold. May those you choose as your own serve the realization of your infinite potential.

So be it.

Sherri L. McLendon, MA, is a conscious business coach, magazine columnist, marketing public relations and content strategist with Professional Moneta International, http://www.professionalmoneta.com. (c)2016, Sherri L. McLendon, All Rights Reserved. Reprint with credit.

Bidsketch: An Honest Review for You

One of the things I do regularly – that makes my team a bit crazy – is test new online business solutions to see whether they do what they say. This month, I’ve spent a chunk of time reviewing Bidsketch, the online proposal software. If you’ve ever wished there was an easier way to crank out a proposal, this post is for you.

I ran across Bidsketch back in January when I was drafting an extensive content marketing proposal for a client. It gobbled up a ton of time and energy. I’m a fan of using the least amount of time and effort to produce the best result, so I decided the next time I needed to create a formal proposal, I’d give Bidsketch a try.

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The sign up was easy – and free – for a month. I jumped on and quickly reviewed the available proposal options. In my  business, I’m often asked to consult on branding, public relations, content marketing, copywriting, and web content. Everyone’s a “pro” these days, so those areas where earstwhile digital marketers are most likely to enter the entrepreneurial world are present here.

Happily, the proposal templates provided are well organized and value driven, easy to customize, and simple to replicate. It’s a little “old school” of me, but a tiny little voice inside my head says that people don’t actually have to know what they’re doing in order to whip out a nice proposal that looks like they do.

I squelch it as best I can. I know that by the time I get to the proposal and contract stage, both the client and I have had opportunity to engage and know whether we’re the mutual right fit. If I’ve done a good job of pre-selecting my clients, then the proposal and contract are a formality that ensures we’re both on the same page moving forward.

Decision makers in a business have a responsibility to evaluate whether or not the solution proposed will actually create the effect they wish to see. When they don’t, I tend to hear from them when they can’t figure out where they went wrong.

Back to Bidsketch. I reviewed the “consultant,” “content marketing,” and “branding” templates. Each section is “chunked” so the logic is easy to follow. As the constructor of the proposal, I have the ability to pick and choose what I add. So my sample “content marketing” proposal had additions drawn from “copywriting.” A bit of editing is needed to make things flow nicely, but all in all, the proposal springs fully formed from a stock of available choices. Each of the three resulting proposals I reviewed was reasonable, decisionable, and actionable. Dropping the extension of the copywriting tasks into the body of the “content marketing” proposal worked just fine.

The features I liked best were accessible from trusty blue, typed links for “advanced” choices. These allow the compiler to do things like customize the proposal date and add a limiter, or make changes to the fee structure which are earmarked for the current client version without altering the original content. Though I would prefer those options not be treated as asides, I like the capability to track the life cycle of the proposal and attach a number value to the fee structure so the close-to-propose ratio is easily monitored. However, I have a similar function on my social CRM software, Nimble, that tracks lead stages and deals, so I’m not terribly inclined to duplicate efforts here.

Additionally, I noted that the terms and conditions sections closely mirrored those in my existing contract, which I liked. However, my intellectual property agreement has more specificity. I also initiate a non-disclosure, non-compete agreement with a scope not covered within the Bidsketch proposal template. If I plan to use Bidsketch regularly, those would be elements I need to add to the proposal package.

The thing I miss most is a hyperlink option to send an email to someone or place a link on a spreadsheet or in the notes section on a kanban board. An option to quickly reference my proposals using a designated hyperlink would also allow me to anchor a quick link to the proposal onto the client’s card on my Nimble deals board. My only options, however, are to download the proposal as a pdf and save it to my hard drive, to a third location in the cloud, or to stay logged into Bidsketch.

The question of whether or not Bidsketch is “worth it” boils down to the (1) volume of proposals, (2) level of customization, and (3) how we assess the value of our time. If your time is worth more than the monthly fee, and you do a minimum of one proposal for month, then you’ll want to take a look.

Personally, I’d like to work with it a bit more. I sat down today to draft a public relations proposal with an emphasis on influencer/image marketing, and there was no PR template. My first impulse was to adapt a “branding” report to describe what it’s like to build image through pitching to journalists, raising the individual’s profile online, and similar tasks. The amount and substance of the editing would have dictated an even trade for the amount of time to create the proposal I actually needed. So the effort wouldn’t be worth it for a one-off type of proposal, but I certainly understand the benefit of creating it, loading it as a template, and refining it for future, repeated use.

Industry professionals who want to set themselves apart in a sea of pitches will want to customize or individuate proposals closely. Heaven forbid that two consultants turn in the same proposal with minimal changes; if that happens, the client’s decision doesn’t come down to value or finding the best match for its goals, it comes down to cheap, and that’s bad for business.

My final assessment: Bidsketch is a useful tool for sales and marketing professionals who are actively networking and engaged in regular, repeated lead generation activities. They are also unafraid of asking for the business. Money likes fast action, and with Bidsketch it’s possible to deliver proposals in about 1/3 to 1/2 the time of a traditional, built from scratch document. If your bottom line could increase proportionally to the time freed up by using Bidsketch, then checking out the trial version is a no brainer.

Sherri L. McLendon, MA, is a nationally published U.S. journalist and lead content strategist with Professional Moneta International, www.professionalmoneta.com, a boutique marketing public relations consultancy helping exceptional entrepreneurs and executives grow their multi-platform brand influence locally and globally.

 

The Value of a Simple List

Life is too short to ignore that which brings us joy. We deserve to engage with our hearts within the context of our lives. This core belief points directly to the value of a simple list.

A list means the path is opening before our eyes. The words that come to us immediately, fleetingly, are enough. Deeply insightful opportunities await. An array of ideas, from which we can choose.

Elegant by way of its simplicity, a list means our best is always good enough. A simple list affirms that we already carry the knowledge we need to move our soul’s purpose forward in the present.

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A simple list is a fast action tool, rendered right where you are – physically, mentally, and spiritually.

Here are 23 ways that I bring consciousness to the art of simple listing to:

  1. Focus attention for manifestation
  2. Brainstorm anything
  3. Yield a set of finite results
  4. Explore a thematic approach
  5. Establish the realm of possibility
  6. Narrow a range of options
  7. Reinforce positive potential outcomes
  8. Function as a checksheet
  9. Identify problems or pain points
  10. Track work flow by process and team member
  11. Keep myself in “Choice”
  12. Explore potential solutions to a problem
  13. See fears and blocks
  14. Affirm positive beliefs about self or situations
  15. Identify next steps or options
  16. Render big ideas more manageable
  17. Know what is sufficient
  18. Exhaust a topic
  19. Examine probable scenarios
  20. Consider the road less traveled
  21. Establish group mind for collaboration
  22. Yield unforseen insights for individuals
  23. Move forward with ease and clarity

A simple list, once created, can be:

  • Ranked
  • Checked off
  • Circled “best of”
  • Step by Step
  • Categorized
  • Prioritized
  • Tasked
  • Assigned
  • Shared
  •  Chronological

One I have a simple list, I use it as a proactive, living, creation tool to activate the next steps in my heart’s desires while on my entrepreneurial journey. Here are 5 things I do with my lists:

  1. Transfer the actionable items to my calendar
  2. Make optimal choices for future action
  3. Rule out options that have low return on investment
  4. Make decisions based on pros and cons
  5. Generate new knowledge

For me, the value of the simple list is that it ultimately establishes order out of chaos, to find silence in the chatter, to capture our thoughts with immediacy, and systematically make sound decisions.

What are the ways you value the simple list?

Sherri L. McLendon, MA, is a presence based marketing public relations pro, conscious business coach, and lead content strategist with Professional Moneta International,http://www.professionalmoneta.com.

(C) 2017 BY SHERRI L. MCLENDON, ALL RIGHTS RESERVED. REPRINT WITH PERMISSION.

Why Journal as a Spiritual Practice?

Why would anyone keep a journal?

I use mine to whine, to rail, to complain… to call in change.
I use mine to chronicle, sort through, dig deep… to call in change.
I use mine to talk directly with Source, or to balance my inner selves… and call in change.
I use mine to workshop my relationships, grow my business, grow myself… and call in change.

Journalling is a text of the self. And the way I do it, it’s a text of the higher self. It’s about letting my lower self, my monkey mind, my cortisol laden brain clear out so my higher self and my purpose can get through.

Plain paper, an inspiring writing implement, the page, and you. What a beautiful way to start each day.

Start each day with Journaling as a Spiritual Practice.

Here is what I know is true:

I cannot lie on the page
I cannot commit to straight lines or neatness
I cannot always use words
I sometimes skip journaling as an avoidance tactic (see #1)
I sometimes journal when I have nothing to say just to clear the way
My journal is my refuge and solace

It’s the place where I write letters to my Mama, who isn’t here any longer. I write to my guardian angels and my divine feminine leaders. I write to my child and to my inner child. Blessings, prayers, poems, blurts, plans, welcome all.

I also write things I don’t intend others to see. My mother kept a journal where she “dumped” big blobs of worry. In everyday life, she was an optimistic person. I believe in my heart that she was able to see the bright side of things because she got them out of her psyche and onto the page.

I journal to cope. For decades, I’ve struggled with stress and seasonal blues. Journaling is my pathway through the dark months and back to light.

Due to the recent political climate, I have returned to my journal as a way to find a stillpoint in the chaos, a touchstone, a way to hear myself think and feel without the cacophany of monkey minds we encounter online and in life these days.

Taking this right action led to almost instantaneous infusions of energy and clarity. As my favorite poem by Max Ehrmann says, “Go out amidst the noise and the haste, and remember what peace there may be in silence.”

Find the silence where your inner voice resides with Journaling as a Spiritual Practice

This kind of silence isn’t the one of “keeping quiet.” It’s the place where we find our voices and meet our truth. It’s a place that’s above or beyond the commonplace in resonance. It’s the sacred space where journalling takes place.

My favorite way to journal is to prepare the space. I clear the table, lay out my tools as though I’m creating a formal place setting for a special dinner with a lover. I light a favorite candle: orange or nutmeg with coffee beans or spice. Ground and center. I open my eyes and begin to write. Stream of consciousness, the words spill over the page in blobs and blurts. I write without lines and without limits. Whatever comes, comes.

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Sherri McLendon offers Journaling as a Sacred Practice, first Mondays monthly through June 2018.

I write in different ways at different times of day. At night, I may write about why I cannot sleep, why the owl hoots at the dog who barks back, or I may make a list of gratitudes. Gratitude journaling at night is a beautiful way to close a day.

So you’ll find different types of journals scattered all over my house dedicated to different types of journalling. For most meanderings, I recommend an 8 1/2 by 11 sketchbook journal with no lines. Should you need boundaries, you’ll be the person defining those. If you choose an artist’s pad with spiral binding, decorate the front cover with fabric or special paper and trim to make the journal special to you.

Over the next 12 months, a beautiful group of women and I will work with a range of journalling techniques, tactics and tools gleaned from more than two decades of writing my way back to center. Learn more by clicking on the Journaling tab or one of the links in this post.

It’s my honor and joy to share this work from a place of gratitude and pure love of Journaling as a Spiritual Practice. 

So be it.

Sherri L. McLendon, MA, is a presence based marketing public relations pro, conscious business coach, and lead content strategist with Professional Moneta International,http://www.professionalmoneta.com.

(C) 2017 BY SHERRI L. MCLENDON, ALL RIGHTS RESERVED. REPRINT WITH PERMISSION.

Conscious Reciprocity in Principle & Action: Release to Receive

When offering our clients a gift of our making, whether paid or free, our goals are often framed in terms of “engagement” and “return on investment.” Given such parameters, it’s often easy to think of the marketing around that offer from the old, projective “masculine” view of marketing. If a conscious, holistic entrepreneurial woman forgets the sacred, divine feminine role of reciprocity in a fair transaction, she may find her objectives falling short, and her vision obscured.

In the emergent, receptive “feminine” view of marketing, we need an understanding of the cycle of related reciprocity – and ways we can actively initiate and activate this cycle to increase prosperity and abundance. The Principle of Reciprocity allows us to see giving to others as a gift we give ourselves.

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The Principle of Reciprocity allows us to see giving to others as a gift we give ourselves. 

One of the best discussions of reciprocity related to women, work. and money I’ve ever encountered is in a 1980s essay from the book Woman, Earth, and Spirit, by Helen Luke. She describes the feminine aspect of the flow of money as “free giving and free taking” in equal proportions. She writes: “In every money exchange, we both earn and pay, pay and earn, then our earning and paying become the free giving and free taking whereby whereby money enters the ‘temple’ once more…in the pure gold of the human heart.”

Heart-centered business leaders know that in order to give and take freely, ulterior motives and manipulation have no place in our exchange with our clients. We know to communicate authentically and honestly from our core essence and values. We know we must come from a sincere place of service, and offer an experience of transformation. We know that the body is a metaphor for the ‘temple’ of yore, and that the natural relationship model at the cellular level is one of reciprocal exchange. We draw our strength from this knowing – or, as the goddess Moneta would remind us, this re-membering.

Once we remember the feminine Principle of Reciprocity, we must determine how best to initiate and continue to activate our intention to increase the level at which we receive. The most direct way to engage these energies of reciprocity is to engage in Conscious Acts of Releasing.

The act of releasing makes new room to grow. Think of removing clutter from one’s house, money clutter from one’s financial life, or relationship clutter. Where there is clutter, there is inequity in the cycle of give and take. The removal of clutter in our mundane world frees up a lot of energy, increases flow and reciprocity, and creates space for the growth we desire to occur.

To increase abundance sustainably, it helps to re-member that when we release something not in alignment with our soul’s purpose, it also clears space for us to create abundance in our lives in the forms of increased happiness, love and joy. When we
re-member that money is a symbol for the divine flow of these qualities in our
lives, it becomes possible to increase our potential for manifestation by releasing those things we cling to not in service to our potentiality. When we re-member that what we focus on, grows, we release the outmoded, survival level ideas about denial and self-sacrifice as a source of strength we carry from the old paradigm, and instead receive permission from ourselves to answer our heart’s calling.

In the book Heart of the Buddha’s Teachings, Thich Nhat Hanh suggests human be-ings release three things in order to follow a path of love and compassion, peace and joy: cravings, anger, and suffering. These guidelines may provide useful ways for individuals to identify their readiness to release those things which no longer serve their vision for the future.

1. Release cravings – what do you crave to fill an area of lack in your life?

Do you crave food? Alcohol? Things? We are told to “Look into the nature of what you think will bring you happiness and see if it is…causing you love to suffer.” Instead, we’re encouraged to move attention to the present moment and “the wonders of life available right now.” Paying attention to our physical existence allows us to fully experience the bounty life has to offer.

2. Release anger – What makes you angry?

Is it a situation? An inconsiderate boss or partner? The need to release a vengeance or vendetta? Punishing the other person usually just makes the situation worse. Instead, why not follow the advice of The Buddha and “send her a gift. Instead of punishing the person, offer him exactly what he needs. The practice of giving can bring you to the shore of well-being rather quickly.” Shifting from judgment to discernment enables us to be of service to the other person, instead of forcing them into a position of servitude.

3. Release suffering – instead, seek understanding.

A simple exercise to increase understanding is the antidote to suffering. “Focus your concentrated attention on one object, look deeply into it, and you’ll have insight and understanding. When you offer others understanding, they will stop suffering right away.” When we go deeply into our own truth, we are able to truly be of service to others and have something of inherent value to offer.

Sherri L. McLendon, MA, is a presence based marketing public relations pro, conscious business coach, and lead content strategist with Professional Moneta International, http://www.professionalmoneta.com.

(c) 2011, 2017 by Sherri L. McLendon, all rights reserved. Reprint with permission.

 

Joyful Acceptance and a Formula to Greatness

As a spirit rich feminine business leader, I know in my heart that finding our way through the wilderness of life’s confusions makes it possible for us to enter a state of abundance. Nevertheless, my will struggles with acceptance time after time. As a companion to forgiveness, acceptance is a necessary requirement for moving forward in our business and life. Over the years, I’ve struggled with notions of revoking decisions I can not change; these paths not taken still keep me awake at night or play themselves out in my dreams, encounters with people and opportunities lost.

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I am certain I am not alone; spiritual searching all to often is linked to suffering rather than joy. Many of us are taught to “rejoice in suffering.” We may infer from this that the struggle is the point of life itself, not the acceptance of it. Or, we express joy while denying deep pain, splitting our spirit from our experience and fragmenting our inner selves.  As women, we are taught by the Abrahamic religions that all suffering is our fault; and many of us agree to carry that blame, that of the great Fall from grace. I do not believe these outcomes are meant to be our crosses to bear.

As a woman, I outright reject the traditional notion of acceptance, or Nihil Obstrat, ‘Stamp of Approval,’ as a patriarchal object of control to create agreement where there is none to serve the organizing structures of the masculine. Used in this manner, acceptance limits human expression by asking another to sit in judgment of our choices, asking for permission instead of taking direct, aligned action toward our desires.

Let us instead turn to an ancient definition of acceptance: to take something to ones self. a A living practice of acceptance offers us presence and integration that we may remain in integrity at a soul level, even as we release or offer our troubles, monetary and otherwise, to Spirit. We see often witness this offering in receipt of loving compassion in Christian faiths to Mary, the Mother, and in Eastern beliefs to Quan Yin. And out of this honor and integrity, the medieval virtue, comes hope.

Hope is our gift at the bottom of our personal box of troubles if we can accept that which has come to pass and turn the dross over to the Divine to be transmuted and transformed into gold.

Joyful expression of one’s fate in life, or Amor Fati, then, emerges from the darkness and allows us to accept what IS so that it doesn’t get in the way of what we may BECOME. The dancing philospher Nietzsche who rejected Christianity coined the phrase Amor Fati in Ecce Homo, an inquiry into the individual concerns inherent to human nature. He writes “My formula for greatness in a human being is amor fati: that one wants nothing to be different, not forward, not backward, not in all eternity. Nor merely bear what is necessary, still less conceal it… but love it.” As this passage suggests, the face of necessity gives expression to the joyful acceptance of one’s fate in life.

Nietzsche chose the belief in Amor Fati as an antidote to fear. Scholars tell us he feared nothing so much as the infinite repetition of unchanging choices, where we make the same mistakes in a repeated pattern throughout our lives. He chooses instead to believe that all life experiences, even those creating suffering, were ultimately “good” with a predetermined purpose – to change our outcomes.

The concept of love as an active force, a political action, more fully came into expression in the 20th century, particularly in relationship to oppressed voices finding the light in the face of fear of omnipresent regimes. Finding the light is also the impetus that compels us to keep moving during a dark night of the soul. In Biblical texts, like Psalms, we are told that “I converse with my heart in the night, I ponder and search my spirit.” And, in my adaptation of a phrase from Romans, “…the love of Spirit has been poured into our hearts through the divine nature that has been given us.” Love, like water, may be poured into the vessel of our persons and fill us within that our cups may runneth over. The power of water is that of “loving acceptance” that fills and fulfills our individual expression of the divine.

In the body, we might come to know this connection between the heart and third eye. It expresses itself as trust that we might give our worries over to Spirit, the Universe, the Divine, the Goddess, as an honorable tribute to a practice of acceptance of those things we cannot change. In so doing, we free  up the energy to create space in our  lives for something different to be created. We become a conduit for the active principle of Love to flow into our hearts and inform our lives. Money, like love, has a divine origin which flows to us through other persons, both sourced from a well of fluid abundance.

So be it.

Sherri L. McLendon, M.A., is a marketing public relations consultant, content strategist, and presence based business coach who writes about spiritual approaches to money, manifestation and marketing at http://www.professionalmoneta.com.

A Call to Wholeness: Solar-Lunar Pathways to Evolutionary Change

The old, patriarchal paradigm as expressed in the U.S. hinges on ideas of dominance and difference. It’s a highly destructive, unsustainable system and many of its citizens constant call for re-evaluation. However, critique itself is destructive. I hope for something less damaging, less polarizing.

This idea of being out of balance, or need to achieve balance, would require movement away from a bilateral model of good-bad, right-wrong, my way or the highway thinking. That is, we shift from an either-or position to one of both-and, according to Howard Teich, Ph.D., a professor and therapist whose work “Solar Light, Lunar Light: Perspectives on Human Consciousness” has begun to deeply inform how I view myself and my work in conscious business coaching.

Generally speaking, Teich tell us that we carry within both solar and lunar archetypes we can retrieve from the collective unconscious (he’s a Campbell and Jung scholar). Whether we identify as masculine or feminine becomes less important than the balanced presence of solar-lunar traits in our psyche. When we activate these traits, he suggests, the results include a range of expanded possibilities for solutions to real world problems.

In the “out of balance” paradigm, the solar traits of a person who lacks lunar traits is described as: ego driven, dominating and disconnected or isolated from others, abrasive, inflammatory, obsessive compulsive, perfectionist, authoritarian, rigid and unable to adapt, and cocky. In other words, it’s the “masculine” model, and it’s broken.

In this reality, lunar without solar is described as: self deprecating and doubting, appeasing others and not taking a stand for values, lenient or lax, lacking in focus and will power, living in a fantasy world, following the herd, aimless, and a helpmate. In this case, the “feminine” model, and it, too, is fragmented.

Many of us today are resisting these old paradigm, Patriarchal models because they are unhealthy for individuals and the society at large. But individuals who embrace these either-or tendencies are exhibiting traits which stop evolution individually and for the collective. Teich’s work may then be understood as a type of archetypal re-membering, of putting the lost pieces of solar and lunar back together again so we can evolve.

Whether our outer world gender identity is masculine or feminine, each of us with has both masculine and feminine, solar and lunar qualities. If ours is a path toward wholeness, this reintegration of our missing pieces needs to occur.

In this new “achieving balance” paradigm, the solar traits and lunar traits replace the out of balance, gendered stereotypes with a “both this and that” solution.

In the solar, traits we may cultivate include: confidence or the courage to enact our ideas, strength in our convictions and a willingness to take action; responsibility, a desire to achieve and maintain high standards, orientations toward goals, and a sense of self that’s powerful, structured, and carries conviction.

magic-moonThe lunar traits co-exist alongside the solar, complementing the active elements while covering different ground. The lunar traits we may wish to cultivate in the search for wholeness and balance include a willingness to admit limitations or mistakes, cooperative and collaborative endeavors to achieve results, empathy, the ability to connect the dots, to fail and be vulnerable. The lunar realm is visionary, compassionate, flexible, receptive.

Ultimately, Teich’s view of the solar-lunar archetype and its affect on consciousness is co-creative, asking each of us to participate in the creation of new reality. This present time  requires that we reject polarization as “unnatural.” Instead, we may choose to integrate and prepare for an initiation into a new mode of consciousness through specific types of actions.

The Act of Naming

“How we name and describe ourselves, how we tell our stories, shapes our intellectual consciouness as well as our emotional lives,” says Teich.

Whether recounting family history, sharing our experience, or watching television news broadcasts, the stories that we hold as true shape our thoughts and feelings. We are individually and collectively responsible for the stories we tell, the mythologies we reinforce, and the stereotypes we perpetuate.

The Act of Initiation

Women’s mythologies should perhaps be at the forefront of the discussion of initiation. The women’s movement is often described in “waves,” but may also be understood as a recurring pattern of initiation cycles which find their source in original archetypes.

“Culture can repress an archetype, but it cannot kill it,” Teich writes. “The archetype will return with a vengeance and burst forth with renewed strength.”

Certainly, today, the day after the inauguration of a President who brags openly about his deeply objectionable treatment of women, the archetypes of women warriors and sovereigns burst forth with a vengeance and renewed strength. As I write, women are pouring onto the streets in hundreds of cities across the United States to protest the unmistakable and omnipresent War on Women.

The Act of Relating

In Western culture, there is a tragic “disdain of the solar feminine, in how a woman relates to herself, to other women, and to men,” Teich writes.

The maltreatment of women on the basis of gender or gendered identity is perhaps the greatest tragedies of our time. This once great nation now falters, its future in the hands of a patriarchal figurehead the citizens will likely refuse to follow. In personal, political and professional arenas, I believe our greatest trials are now our greatest opportunities for triumph.

May each of us claim our wholeness and strength for the journey ahead.

Sherri

 

Owning Manifestation, Money Shadows, and Personal Power

Unwritten rule #1 in the conscious business world is to never, ever reveal to clients that cash flow is an issue. However, those of us in business – whatever our vocation or calling – are in business presumably to make money.When cash flow is stymied, so is our ability to create and serve the collective through our business. Our autonomy is compromised, as is our ability to care for those we love. It’s not pretty.25513278686_0e5243d4d3_h

Truly, the situation a lack of cash flow creates isn’t good for anyone. Lack constitutes the shadow side of entrepreneurial ventures, and most of us don’t like to air our shadow side nor our dirty laundry in public. Whether we admit it or not, when we work with clients who repeatedly don’t honor commitments, we invite difficulty. Lack is often caused by boundary issues that each coach or consultant receives coaching around in some form or fashion.

Thankfully, our greatest problems are also our greatest opportunities for unprecedented breakthroughs:action in the face of our greatest fears requires unprecedented courage – and that courage is always rewarded.

This month, I am focusing doubly on manifestation. Not only so I can model what that looks like for my clients, but also because 66% of my client monies for this month remain outstanding. Just let that sink in. That’s a serious boundary issue, and though I’m doing the “right” things to resolve it, the block doesn’t appear to moving. Something has to shift, and it’s got to be me.

Most of us understand that we can’t do more of the same and expect a different outcome.

So this weekend, I worked consciously with The Creative Mode of Manifestation, a set of understandings derived from and clarified by my work with the writings of Rick Jarow. Here’s what that looks like, and I’ll follow with my real life use of these concepts.

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The Power of Articulation

First, I was able to release clients to clean up their own messes while I cleaned up mine. These “messes” on their part include repeated late or missed appointments or reschedules, cash flow issues, avoidance behaviors, or other obstacles where the work we do together isn’t making a dent. On mine, the clean up entailed revisiting client agreements, clarifying the items in my welcome kit, updating contracts, and a check in with my executive assistant to make certain I’m accountable and the decisions I’m making are carried through.

Releasing clients when the money isn’t there seems counter-intuitive, but in reality it opens space for the clients who are ready and able to do move forward in a big way.

After releasing the energetic drain created by long term late payments or the time wasted by dragging out simple processes, I began to focus on attracting new work that would fill the void. Within a couple of hours, I was approached by a talented musician about working with her on publicity for her hip band. How cool is that?

The Power of Allowing

Second, I sent out one corporate proposal and 10 query letters to former clients who love my work. Then I took a step back and waited. Opening to receive instead of pushing to get is a characteristic of the Power of Allowing. I’m giving the offer time to settle, the clients time to percolate. Releasing attachment is key, because I know in my bones that not all things serve all persons at all times. Truly, I wish to be in service to those who are ready to fulfill their commitment to their business in the present, conscious Now. But if they do not need what I offer at this time, I’m okay with that.

The Power of Action

Third, if we take small, aligned actions representing the larger change we’d like to see, it’s easier to manifest that reality. Before deciding on my course of action, a walk in nature changed my perspectives, now informed by the elements around me. When I got home, I crafted those offers and sent them out.

At home, I began clearing clutter in my living spaces, clearing the remnants of the holiday season, and literally making space for the next right thing to appear in my world. Because I am physically moving in the doing of these things, I am changing my personal landscape and bodily energy from stuck to flowing.

When energy is flowing through the body, and through the space, it becomes significantly easier to manifest ideas into form, and form into (cash) flow.

Accountability is an important part of any manifestation process, so I also asked my assistant to take the next steps needed: scheduling discovery sessions, sending out a client letters, and posting new articles and leveraging new  content.

Manifestation is a process which turns ideas into income through the inherent powers of articulation, action, and allowing. Best of all, it’s a creation process that works. In a few days, I’ll let you know how it turns out.

Abundant blessings,

Sherri ‘Moneta’

Please share below your own experiences with these aspects of personal power and how you access those in your business.

Sherri L. McLendon, MA, is a conscious business coach and health and wellness marketing public relations content consultant, serving clients global to hyper-local from her base in Asheville, N.C.

Networking Magic: More Clients 4 You

Free Video Series from Sherri McLendon with Professional Moneta International helps conscious entrepreneurs get more clients from their networking efforts.

Grounding our most inspired work in the real world can be a challenge – but it’s one that can be met with the right know-how. One way to grow an audience for your emerging business is through networking. I invite you to access your gift access to:
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“Networking Magic,” a 7 video course designed to teach you “How to Magnetize & Moneta-ize Clients You Adore, Who Love You in Return & Want Space in Your World.”

Access “Networking Magic” here.

If you’ve ever struggled to find more clients, this video training series is for you. During the 7 part series, I’m going to release you from the myth of “not enough” clients to go around, and replace it with a new story of “more than enough for us all.”

You’ll learn specific ways to create an abundance of qualified clients:

  • What you need to know about your clients before you make offers.
  • How to identify your ideal clients before you meet them.
  • How to magnetize and attract your ideal clients with ease.
  • How to make money through a practice of right relationship.
  • The No. 1 thing you MUST do to get and keep clients you adore, and who adore you in return!

Plus, you’ll get an advance sneak preview of Moneta Moxie, my original step-by-step marketing program for emerging creatives, practitioners, and entrepreneurs. It’s perfect for those who want to move forward systematically to create the marketing foundation they need to be successful in their business.

Get Networking Magic

At the end of the series, you’ll learn how to check in with me personally for help with your toughest marketing questions. Are you ready?

Sherri L. McLendon, MA, is a conscious business coach, marketing PR consultant, and lead content strategist at Professional Moneta International, http://www.professionalmoneta.com.