Strong Content Foundations Create Abundance in Your Business

“Laying the foundations of my temple will bring immediate abundance.”

These words from the ancient Sumerian work, Gudea, focused  my attention immediately. Words so important that they were recorded on clay cylinders and preserved painstakingly by scribes for me to encounter nearly three millenia in the future.

As someone who crafts a lot of content, their impact didn’t escape me. nisaba2430bcmesopotamia.jpg

In the tale which unfolds, the leader, Gudea, first sees Nisaba, the Goddess of Writing, in a dream. She consults the stars charted on her tablet of lapiz lazuli. Her tablet allows her to communicate with humans and maintain the order of her universe.

Then, placing a silver stylus on the face of her tablet, she holds a vision of the future in her gaze. The placement of the stylus reminds the reader of the placement of the peg. The vertical line represents humanity: earth under our feet, our ability to manifest. Placing stylus to tablet “augers” the building of the foundation. The symbolism, I think, is powerful.

Taking “measure” prior to implementation of any grand plan seemed as important then as it is now. How many times have each of us placed a stylus on the face of a tablet and paused to take measure of a situation before communicating next steps with others?

If content marketing had a patroness, she might be Nisaba.

If we lay in strong foundations in our business, including a content plan, well thought out “pillars,” and people who can implement, then our dreams become possible. We can build and manifest what we need, and more, in alignment with our desires.

In content marketing and public relations, qualified practitioners know that actions in the real world matter. By laying in strong foundations, and choosing the right tools, a specialist can build businesses that create what clients need: an abundance of leads, clients, and money.

The inspirational Nisaba is often described as a shining heavenly star, indestructible and eternal, who “conveys a gift of many words like the stars of heaven.” In her world, she has ability to craft an argument that settles a matter. Her peace and clarity restores order during times of chaos. Her ability to help others reach resolution depicts true wisdom.

Wisely, content marketing  initiatives provide the foundations that businesses today need to heighten impact, build relationships, and sustain rapid change from a place of abundance.

Let me know if I can help.