Earlier today, I was trying to explain to my partner, Scott, why I love what I do.
“Marketing isn’t about selling anymore,” I explained. “It’s about answering someone’s heart’s desire. It’s a lot like matchmaking. You understand what someone knows in their heart is right for them, and you remove the impediments that keep them from receiving it.”
Suddenly, the solitary line of “Matchmaker, Matchmaker bring me a Match” dances through my head, and I’m struck with the knowledge that finding one’s perfect niche for one’s business is a bit like finding love.
“I am beloved, inside and out.” The sisters of my heart, with whom I talk with on the phone regularly, offered me this line as a mantra to use whenever I am feeling undeserving of success. They remind me that those who I work with love ME.
In our niche, there is a narrowing of focus. That doorway becomes the portal through which we can go deeper rather than stay in the shallows. To identify the people we uniquely serve, the problems within their situation we help them solve, and the specific steps needed to transform the situation is an act of love. When we share our gift in this context, we find our abundance within. Money as love begins to flow to us through the individuals we help attain their heart’s desires.
Is the beauty of the the perfect client match happening in your work in the world these days?
If not, I invite you to ask me if a private Niche Breakthrough Secrets retreat is right for you. Together, we’ll spend a day focusing on attracting your ideal clients. We’ll
- Discover what business you’re really in
- Choose your lucrative category of highest potential people to work with
- Identify specific groups of potential ideal clients within your category
- Brainstorm out of the box solutions
- Test for “hot versus not,”
- Finalize your choice of PERFECT clients for you!
We’ll also focus on communicating the “Big Idea” of your business, and create YOUR special, branded signature system to transform your clients’ lives one step at at time.
If you’re tired of living in the land of not-enough, yearning for More than Enough to fill your inner well, your outer needs, and your heart’s desire, I hope you’ll let me help.