Aten’s Dance: Autumn and the Rest of the Sun

Saturated with poignancy, the Autumn speaks to us of transformation. In a patchwork of pieces drawn from our lives, we’re drawn into a landscape of our own design. We shift and change, age, alter our perspectives. We become aware of our own innate wisdom and attend our creations.

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In a word, we are becoming “mindful.” Whether we’re smoothing an apron, laying bricks, or ironing out a deal in the boardroom, we must place our attention in a manner to create ease in the work. We do not come to attention; rather, it already resides within us.

Attendance, or Aten’s Dance, asks us to place heightened attention the way we receive understandings about our creations and co-creations. As the Sun God rests at night, as Gaia slumbers and Persephone retreats, so must we, too, honor this time of composting.

Scarlet, purple and gold litter the pathways of the nature trail near my home like confetti. Nature’s artistry reminds me that these rests, like pauses in a line of music, are necessary for new awareness to emerge. In music, a rest stop lies silent; in dance, we find it in the stillness which lie in the space between breaths.

The emptiness is to be embraced. Like time or a river, we allow it to flow past. Watch, each thought as a leaf in the stream. Present, then not. Needle, stitch.

To be mind-full, we must first become empty.

Sherri L. McLendon, MA, is a marketing public relations consultant, conscious business coach, and certified lead content strategist with Professional Moneta International, LLC, http://www.professionalmoneta.com and http://www.sherrimclendon.com. Reprint with Permission.

 

Words Like Stones – Mindful Creation, Monkey Mind and Beginnings

We can all throw words like stones, but it doesn’t really help our clients.

My clients work with me because they want to build something authentic, create something from the uniqueness of their lives. They see the need for strategy, for creating an inbound system of relationships, so they can maximize their energy, whether expressed as money or life force.

In a mindfulness approach to marketing public relations, the goal is to start where you are. If you need to go from zero to hero, and want to do it all yourself, starting where you are often means using what you’ve got and refining as you go. If you wait until things are perfect, you’ll never move forward. For this approach to work quickly, integrating simple systems designed to grow outreach across platforms is created one piece at a time, layered content around a central message. A lotus, if you will.

Yes, I could sit down with any website and make a list of what’s wrong. I can make a list of what the client “must” do, or how their consultant isn’t serving them based on the way I would do it. I could say, ‘don’t do anything until X is perfect.’ But I don’t do that. It feeds the “not enough” monster, the one with the bottomless appetite and the monkey mind. Instead, I take a deep breath and help my clients clear the clutter and move the next step forward.

Always forward.

Criticism is rarely constructive. It creates fear, overwhelm, anxiety. It forces decisions out of that lack of confidence in one’s self, through negativity. It destroys, fans flames, creates dramas. All of which are counter-productive to building and moving forward. Criticism is not critical thinking, which is about discernment. However, criticism is a powerful tool for convincing others spend money by creating a sense of fear of “not enough.” That we, and our work, are “not enough.”

Enough. We are enough.

Beginner’s mind in Buddhism suggests the potentiality in looking at each day anew. In the ‘new’ business model, there are no mistakes, only the conscious practice of our business as a part of our soul journey. Each movement along the path yields valuable information which allows us to adjust as we go. Cleanly, clearly, and with clarity.

We watch perfection, and we let it go. We start where we are. We begin again. We improve. We learn. We grow. And so does our business. One beautiful unfolding at a time.