Energizing the 5th P of Marketing

Traditionally, marketing practice tells us there are four “P’s.” It’s a pneumonic device for remembering four strategies: Product, Price, Place, and Promotion.  The man who suggested Public relations is the fifth “P” is Philip Kotler, a marketing professor and author. In a widely-cited article in Harvard Business Review, he notes: “Public relations takes longer to cultivate,Continue reading “Energizing the 5th P of Marketing”