If your clients are among the 60% and growing population who discover new products and services through social media, it could be time to work smarter, not harder.
Tag Archives: marketing
Energizing the 5th P of Marketing
Traditionally, marketing practice tells us there are four “P’s.” It’s a pneumonic device for remembering four strategies: Product, Price, Place, and Promotion. The man who suggested Public relations is the fifth “P” is Philip Kotler, a marketing professor and author. In a widely-cited article in Harvard Business Review, he notes: “Public relations takes longer to cultivate,Continue reading “Energizing the 5th P of Marketing”
Spiritual approaches to marketing and public relations
Spiritual approaches to marketing and public relations have been around a long time, at least for centuries, and perhaps, millennia. I am coming to understand that my personal approach, grounded in an ecological, earth-centered, divine feminine perspective, has its roots in those times. Within earth-centered perspectives today, many of which are the result of theContinue reading “Spiritual approaches to marketing and public relations”