If your clients are among the 60% and growing population who discover new products and services through social media, it could be time to work smarter, not harder.
Traditionally, marketing practice tells us there are four “P’s.” It’s a pneumonic device for remembering four strategies: Product, Price, Place, and Promotion. The man who suggested Public relations is the fifth “P” is Philip Kotler, a marketing professor and author. In a widely-cited article in Harvard Business Review, he notes: “Public relations takes longer to cultivate,Continue reading “Energizing the 5th P of Marketing”
Spiritual approaches to marketing and public relations have been around a long time, at least for centuries, and perhaps, millennia. I am coming to understand that my personal approach, grounded in an ecological, earth-centered, divine feminine perspective, has its roots in those times. Within earth-centered perspectives today, many of which are the result of theContinue reading “Spiritual approaches to marketing and public relations”