When you’re juggling the many facets of your business, you may feel like there’s no good time to employ a new marketing strategy, like building a social media presence. However, the time is now!
The new moon in Aquarius on the 22nd makes us think about our social pursuits, giving us the opportunity appreciate our current relationships and start creating new ones. The implications of the new moon fit perfectly with the sentiment of the new year in the Gregorian calendar. Now, we have the whole year ahead of us, and we’re ready to start fresh.
With these things in mind, it may be time to either revamp your social media strategy or implement social media into your business plan, if you haven’t already. Here are some tips to live by when analyzing and formulating your social media strategy:
The first step to any social media campaign is to make goals, laying out a plan that can guide you to success. Do you want to drive people to your website? Increase sales? Or simply get your name out there? Your specific goals will greatly influence your execution and strategy, overall.
Track Your Progress
The only way to see if you are, indeed, making progress is to measure your results! Track visitors using tools like Google Analytics, Hootsuite, Twitter’s new analytics tool, or a combination of all three.
Content is key. That’s why you should elect particularly astute individuals to create your content and keep a watching eye over what’s posted on your social media sites. If you can, interview people in the industry and create a great, informational article. This kind of rich, informative material will bring fans flocking to your sites.
Mind Your P’s and Q’s
Lastly, and most importantly, be polite, cordial, and classy, as any money goddess would. Try to respond to questions or comments on your social media sites and express gratitude to your followers. The last thing you want is to make a bad reputation for yourself and your company. Followers, fans, and friends will greatly appreciate your modesty and politeness.
About the Author: Carolyn is a guest post writer who loves to write about eco-friendly and holistic business planning and inventory management.