Aquarius New Moon Perfect for Social Media

By Carolyn K
Special to Professional Moneta

Carolyn K

When you’re juggling the many facets of your business, you may feel like there’s no good time to employ a new marketing strategy, like building a social media presence. However, the time is now!

The new moon in Aquarius on the 22nd makes us think about our social pursuits, giving us the opportunity appreciate our current relationships and start creating new ones. The implications of the new moon fit perfectly with the sentiment of the new year in the Gregorian calendar. Now, we have the whole year ahead of us, and we’re ready to start fresh.

With these things in mind, it may be time to either revamp your social media strategy or implement social media into your business plan, if you haven’t already. Here are some tips to live by when analyzing and formulating your social media strategy:

Make Goals

The first step to any social media campaign is to make goals, laying out a plan that can guide you to success. Do you want to drive people to your website? Increase sales? Or simply get your name out there? Your specific goals will greatly influence your execution and strategy, overall.

 Track Your Progress

The only way to see if you are, indeed, making progress is to measure your results! Track visitors using tools like Google Analytics, Hootsuite, Twitter’s new analytics tool, or a combination of all three.

 Prioritize Content

Content is key. That’s why you should elect particularly astute individuals to create your content and keep a watching eye over what’s posted on your social media sites. If you can, interview people in the industry and create a great, informational article. This kind of rich, informative material will bring fans flocking to your sites.

Mind Your P’s and Q’s

Lastly, and most importantly, be polite, cordial, and classy, as any money goddess would. Try to respond to questions or comments on your social media sites and express gratitude to your followers. The last thing you want is to make a bad reputation for yourself and your company. Followers, fans, and friends will greatly appreciate your modesty and politeness.

About the Author: Carolyn is a guest post writer who loves to write about eco-friendly and holistic business planning and inventory management.



3 Ways to Help Your Friends Succeed Online

The power of the Internet is astounding. A global energetic connector, it has the potential to alter our experience of time, space, work, and community. But what astounds me most is most people don’t know how to use it. Sure, they know how to type in a search term or find a friend on Facebook, but what they don’t realize is every single Internet user has the unique ability to help his or her friends succeed in their lives. Most of the time, they’re oblivious.

A while back, I posted a simple note on the Professional Moneta Facebook Page noting 3 simple ways everyone can help others succeed. The response was astounding. So I’m expanding on these initial thoughts here, and I’d like you to feel free to add your own ways of helping friends succeed. Let’s share the love.

 1. Share social media posts with your networks.

Are you one of those individuals who tends to be a ‘passive receiver’ of information online? Are you hesitant to forward or share? Or do you just blow off steam and take up space? Here’s another view.

Most of the time, your friend’s business comes from a friend of a friend. It’s true.

One of the best things you can do – to help your friend and to stimulate personal economy within your sphere of influence – is respond to their post on Facebook, share their event invitations, comment on a photo, Re-Tweet information about their upcoming class, celebrate a recent success, those kinds of things. Just share with the world the joy you have in your friend’s successes and offer opportunities with your other friends to connect if they identify.

Take-Away: When it comes to supporting entrepreneurs, it really, really, really does make a difference when YOU go social with social media.

2. Whitelist their email.

There’s something a little insulting about signing up for a friend’s email communications, then forgetting to add them to your friends list so their emails end up in your SPAM filter.

Eventually you’ll get caught. They’ll ask you if you got their personal email, which they happen to send from their business account. You’ll say, “oh, your stuff always goes to my SPAM filter.” They’ll be unimpressed.

So what if their thing is not completely YOUR thing? Preview the content anyway, just long enough to see what’s inside. You can forward the information to others you know – maybe on your email list or among other friends – for whom the information, class, or event is a better fit.

Take-away: If you really care, share.

3. Don’t ask them to work for free.

If you value your friendship, don’t ask your friend to work for free, or try to mine them for professional advice over coffee. No matter how close you are, it devalues both the friendship and their earning potential. Instead, try to figure out to whom you can refer or introduce them for new contacts. Help them leverage their expertise in ways that support them financially. Leave it up to THEM to offer a trade or a gift.

Take-Away: Expertise is worth reciprocity, and everyone wants to know they’re valued.

I invite you to add your own ways you help friends succeed in their entrepreneurial ventures. After all, “we all get by with a little help from our friends.”