Conscious Reciprocity in Principle & Action: Release to Receive

When offering our clients a gift of our making, whether paid or free, our goals are often framed in terms of “engagement” and “return on investment.” Given such parameters, it’s often easy to think of the marketing around that offer from the old, projective “masculine” view of marketing. If a conscious, holistic entrepreneurial woman forgets the sacred,Continue reading “Conscious Reciprocity in Principle & Action: Release to Receive”

Do you have what it takes to be a Spiritual Entrepreneur?

When Frodo set out to destroy the Ring, he prepared for the journey as best he could. He packed his trusty Elven sword, the impenetrable chain mail gifted by his uncle, and basic necessities. But he, Sam, and the others of their party could not know all the challenges that would lie ahead, and likewise,Continue reading “Do you have what it takes to be a Spiritual Entrepreneur?”

Drawbacks and Advantages to Do-It-Yourself Press Releases

Every so often I get a note from a client asking “Hey, Sherri, have you seen this?” “This” is often a too-good-to-be-true offer from a free or super-cheap publicity service. It uses phrases like “target the right people,” “dirt cheap,” “free press,” and suggests that anyone off the street can out-perform a public relations professional. TheContinue reading “Drawbacks and Advantages to Do-It-Yourself Press Releases”

Attracting Quality Clients with Grace & Ease

When you’re a spiritual entrepreneur, in service to your calling through your business, the conscious cultivation of grace and ease in your personal life actually helps attract the quality and quantity of clients you desire into your world. When we talk about “raising your vibration” to attract quality clients, it’s necessary to ground your workContinue reading “Attracting Quality Clients with Grace & Ease”

The Price of a Cup of Coffee: reflections on gifts

A few months back, as a judge for a prestigious awards program for the Raleigh Public Relations Association, I enjoyed the opportunity to peruse an outstanding ad campaign with a new take on the “less than a cup of coffee per day” idea. It led me to reconsider my ideas about individual buying power andContinue reading “The Price of a Cup of Coffee: reflections on gifts”