When offering our clients a gift of our making, whether paid or free, our goals are often framed in terms of “engagement” and “return on investment.” Given such parameters, it’s often easy to think of the marketing around that offer from the old, projective “masculine” view of marketing. If a conscious, holistic entrepreneurial woman forgets the sacred,Continue reading “Conscious Reciprocity in Principle & Action: Release to Receive”
Tag Archives: reciprocity
That’s Entertainment: Tap Dancing Around the Issues of Everyday Life
Miss Barbara, my neighbor, leans over the fence to watch me chase chickens every chance she gets. I’ve got a variety of routines. Her favorite is the one in which I wield a big black umbrella, flap it back and forth, and make hawk noises to scare “The Girls,” six beautiful fluffy white-and-tinted hens, hand raisedContinue reading “That’s Entertainment: Tap Dancing Around the Issues of Everyday Life”
The Price of a Cup of Coffee: reflections on gifts
A few months back, as a judge for a prestigious awards program for the Raleigh Public Relations Association, I enjoyed the opportunity to peruse an outstanding ad campaign with a new take on the “less than a cup of coffee per day” idea. It led me to reconsider my ideas about individual buying power andContinue reading “The Price of a Cup of Coffee: reflections on gifts”
Two Masters on Reciprocity: Christ & The Buddha
As spirit-rich entrepreneurs, we already understand a heart-centered gift serves and empowers others through consciousness and love. That is, the offer is made with awareness and a genuine desire to be of service. The divine masculine masters, Christ and the Buddha, each reflect on the reciprocal nature relationship between individuals giving and receiving to one another. Christ, or Jesus/Yeshua,Continue reading “Two Masters on Reciprocity: Christ & The Buddha”