Conscious Reciprocity in Principle & Action: Release to Receive

When offering our clients a gift of our making, whether paid or free, our goals are often framed in terms of “engagement” and “return on investment.” Given such parameters, it’s often easy to think of the marketing around that offer from the old, projective “masculine” view of marketing. If a conscious, holistic entrepreneurial woman forgets the sacred,Continue reading “Conscious Reciprocity in Principle & Action: Release to Receive”

The Price of a Cup of Coffee: reflections on gifts

A few months back, as a judge for a prestigious awards program for the Raleigh Public Relations Association, I enjoyed the opportunity to peruse an outstanding ad campaign with a new take on the “less than a cup of coffee per day” idea. It led me to reconsider my ideas about individual buying power andContinue reading “The Price of a Cup of Coffee: reflections on gifts”

An Ancient Triad of Giving to Receive: The Role of Taxes, Charity & Tithes

Divine feminine entrepreneurs frequently gift their clients with products, information, classes, or offers which have both substance and value. At the same time, they often struggle with issues around devaluing their work in the world. Marketing and money goddesses see their offers as an investment in reciprocity, growing directly from a sacred tradition of giving,Continue reading “An Ancient Triad of Giving to Receive: The Role of Taxes, Charity & Tithes”

Falling into the Money Story Well

Falling into someone else’s money story is a lot like encountering oceanic undertow while swimming an artesian well. Still on the surface, the waters of emotion and money often run deep. When we allow a friend or colleague or client to drag us under, we allow another’s beliefs to distort our perception of reality. Not only do weContinue reading “Falling into the Money Story Well”