We can all throw words like stones, but it doesn’t really help our clients.

My clients work with me because they want to build something authentic, create something from the uniqueness of their lives. They see the need for strategy, for creating an inbound system of relationships, so they can maximize their energy, whether expressed as money or life force.

In a mindfulness approach to marketing public relations, the goal is to start where you are. If you need to go from zero to hero, and want to do it all yourself, starting where you are often means using what you’ve got and refining as you go. If you wait until things are perfect, you’ll never move forward. For this approach to work quickly, integrating simple systems designed to grow outreach across platforms is created one piece at a time, layered content around a central message. A lotus, if you will.

Yes, I could sit down with any website and make a list of what’s wrong. I can make a list of what the client “must” do, or how their consultant isn’t serving them based on the way I would do it. I could say, ‘don’t do anything until X is perfect.’ But I don’t do that. It feeds the “not enough” monster, the one with the bottomless appetite and the monkey mind. Instead, I take a deep breath and help my clients clear the clutter and move the next step forward.

Always forward.

Criticism is rarely constructive. It creates fear, overwhelm, anxiety. It forces decisions out of that lack of confidence in one’s self, through negativity. It destroys, fans flames, creates dramas. All of which are counter-productive to building and moving forward. Criticism is not critical thinking, which is about discernment. However, criticism is a powerful tool for convincing others spend money by creating a sense of fear of “not enough.” That we, and our work, are “not enough.”

Enough. We are enough.

Beginner’s mind in Buddhism suggests the potentiality in looking at each day anew. In the ‘new’ business model, there are no mistakes, only the conscious practice of our business as a part of our soul journey. Each movement along the path yields valuable information which allows us to adjust as we go. Cleanly, clearly, and with clarity.

We watch perfection, and we let it go. We start where we are. We begin again. We improve. We learn. We grow. And so does our business. One beautiful unfolding at a time.