Energizing the 5th P of Marketing

Traditionally, marketing practice tells us there are four “P’s.” It’s a pneumonic device for remembering four strategies: Product, Price, Place, and Promotion.  The man who suggested Public relations is the fifth “P” is Philip Kotler, a marketing professor and author. In a widely-cited article in Harvard Business Review, he notes: “Public relations takes longer to cultivate,Continue reading “Energizing the 5th P of Marketing”

In January, She Dreams: An Invitation to Wisdom

In Appalachia in winter, the days dawn with a bright yellow white light that glistens off the damp ground. Snowfall, an invitation to deep insight and inner wisdom, encourages us to shift from planning to doing, from note taking to writing, from inaction to action. As the Epiphany window closes, the door to the nextContinue reading “In January, She Dreams: An Invitation to Wisdom”

Memos Regarding Mindfulness – Or, the Things I Say Again and Again

Applying mindfulness practice means those taken for granted beliefs we carry around in our back pockets no longer serve. These outmoded ideas about  the way the world works, and the business world in particular, must be shifted or release to make room for new growth. BE-ing, Not DO-ing A focus on BE-ing through our workContinue reading “Memos Regarding Mindfulness – Or, the Things I Say Again and Again”

Words Like Stones – Mindful Creation, Monkey Mind and Beginnings

We can all throw words like stones, but it doesn’t really help our clients. My clients work with me because they want to build something authentic, create something from the uniqueness of their lives. They see the need for strategy, for creating an inbound system of relationships, so they can maximize their energy, whether expressedContinue reading “Words Like Stones – Mindful Creation, Monkey Mind and Beginnings”

Do you have what it takes to be a Spiritual Entrepreneur?

When Frodo set out to destroy the Ring, he prepared for the journey as best he could. He packed his trusty Elven sword, the impenetrable chain mail gifted by his uncle, and basic necessities. But he, Sam, and the others of their party could not know all the challenges that would lie ahead, and likewise,Continue reading “Do you have what it takes to be a Spiritual Entrepreneur?”