The Price of a Cup of Coffee: reflections on gifts

A few months back, as a judge for a prestigious awards program for the Raleigh Public Relations Association, I enjoyed the opportunity to peruse an outstanding ad campaign with a new take on the “less than a cup of coffee per day” idea. It led me to reconsider my ideas about individual buying power andContinue reading “The Price of a Cup of Coffee: reflections on gifts”

Enlarge Perspective to Grow Your Holistic, Heart-centered Business in 2012

Step out of your comfort zone lately? The question seems counter-intuitive to me in winter, when I want to surround myself in warmth and comfort, put on a pot of tea, and seek answers inside the cup. But at the same time, the steeping and stewing reminds me to enlarge my perspective. Enlarging my perspectiveContinue reading “Enlarge Perspective to Grow Your Holistic, Heart-centered Business in 2012”

Need clients? Meet them where they are

I’ve had a lot of time to reflect lately on exactly what piece I need to bring in right now in my business. Over the past year, I’ve focused on tactics: website, social media presence, article marketing, you name it. My spirit-rich focus has been on building a vessel to receive the business through whichContinue reading “Need clients? Meet them where they are”